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    Cases / Amberpoint

    AmberPoint is the category leader in Web services management. The company was previously represented by a top Bay Area PR firm, and chose Atomic's unique approach and team to help take their program to the next level. Working closely with Amberpoint's senior executive team, along with company partners and customers over the past year, Atomic developed an integrated full–service program which has elevated AmberPoint's status to leader in media and analyst perception as well as volume and quality of coverage.

    Results

    • Increased volume of coverage over 100% in the first 6 months
    • Secured prestigious industry awards including, Forbes Best of the Web, AlwaysOn, Computerworld Innovative technology Award, Computerworld Best Practices in Enterprise Management Award and Web Services Journal World Class Product Award
    • Secured key product reviews in Web Services Journal, Infoworld and eWeek
    • Generated over 40 articles on MSFT partnership and bundle alone and 20 focused articles on developer edition product - AmberPoint Express


    Amberpoint

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