Atomic Public Relations Wins Hotwire PR Review

Additional new Atomic clients include Vurv, Method, ThePoint.com and Animoto

Agency to provide mix of services from classical PR to SEO, SEM and Digital Video

San Francisco, CA – February 25, 2008—

Atomic Public Relations (www.atomicpr.com), — Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced it has been selected as agency of record for leading discount travel website Hotwire, along with Vurv, Method, The Point, and Animoto. The new accounts represent a range of companies from established brands to rising start-ups in travel, on-demand talent management, brand experience design, community activism and digital video. Atomic will provide strategic consultation, classical PR services in print, broadcast, and online media – plus related SEO, SEM and digital video production. New clients include:

• Hotwire (hotwire.com) – the leading discount travel website
• Vurv (vurv.com) – on demand talent management software. Atomic will serve as lead global agency
• Method (method.com) – a brand experience agency that helps businessleaders harness the competitive power of design
• The Point (thepoint.com) – a social platform where people come together and take action, securing the safety in numbers necessary to make things happen.
• Animoto – developers of a web application that automatically generates professionally produced videos from user-selected images and music.

"We talked with a number of top PR agencies, and Atomic’s mix of traditional and new media thinking was the most progressive in the field," said Cheryl Law, VP of Marketing, Hotwire. "They’re a great fit for Hotwire."

"Atomic’s blend of classical PR skills, SEO/SEM and video services stood out from the pack of agencies," said Kevin Murasco, CMO, Vurv. "And Atomic's global resources matched up very well to Vurv’s international needs."

"Like Method, Atomic understands the real value of brand–building in this multi–touch business world," said Robbie Vann-Adibe', co-CEO, Method. "And Atomic's blend of traditional and new media capabilities, along with their own analytic technology for strategic planning and performance measurement is a good fit for us."

From Verizon (NYSE: VZ) to Infinera (NASDAQ: INFN), and imeem to Mint.com, Atomic Adds Clients Across All Practice Areas and Eight to Staff in Q3, 2007

Tech PR agency expands list of deep tech, software, social networking, online media and digital entertainment clients

San Francisco, CA – November 5, 2007—

Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced that across the summer months the agency won numerous competitive account reviews and added clients across all practice areas — from high technology to financial services to digital entertainment; addressing both business to business and consumer audiences. Highlights include Verizon (NYSE: VZ) — (www.verizon.com) for whom Atomic handles the Northern California and Nevada regions; Infinera (NASDAQ: INFN) — (www.infinera.com), a leader in digital optical networking systems for telecommunications carriers worldwide and a top tech IPO of 2007; imeem (www.imeem.com), a popular online community for music, video and photo fans; NetBooks (www.netbooks.com), on–demand systems for running the entire small business designed by the original visionary behind Intuit QuickBooks; and Mint (www.mint.com), the freshest way for consumers to manage their finances online; named Best Presenting Company at TechCrunch40 and Best in Show at
Finovate, 2007.

Atomic’s Q3, 2007 client additions include:

Mobile	Software	On–demand/SaaS
Verizon (NYSE: VZ) – Northern California and Nevada regions of leading wireless company with the nation’s most reliable wireless voice and data network.	GlobalLogic – Global product development for software	NetBooks – Powerful, easy-to-use system for running an entire small business
Dial Directions – Voice activated location-based services for cell phone users		Mint.com – The freshest new way to manage your finances online. Best presenting company at TechCrunch40, 2007

Atomic’s Q3 account additions (continued):

Networking	Security	Digital entertainment / social networking / social media
Infinera (NASDAQ: INFN) – Provides Digital Optical Networking systems to telecommunications carriers worldwide	IronKey – Secure portable computing products and Internet security services	imeem – an online community where millions of fans and artists discover new music, videos, and photos, and share their tastes with friends
		DanceJam – Entertainment venture involving MC Hammer. Currently in stealth.
		TheExperienceProject.com – A free, anonymous community connecting people through shared life experiences

Executive team and staff additions

In the same timeframe, Atomic added eight full time senior executives and staff. Executive highlights include Rebecca West, a co–founding member of Atomic who returned as senior vice president following extended family leave; Judy Wilks, a co–founding member of Bite Communications who joined as senior vice president;, and Sean Mulholland, former emerging media strategist at global ad agency JWT (formerly J. Walter Thompson) who joined Atomic as director, emerging media. In addition, Atomic added two account directors, two senior account executives and 3 other associates spread between the agency’s offices in San Francisco and Los Angeles.

Mint Names Atomic PR Agency of Record

Mint.com Wins Top Awards from TechCrunch40 and Finovate 2007

San Francisco, Calif., October 19, 2007 – Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced it was named PR agency of record September 1 for Mint (www.mint.com), the fresh, easy and intelligent way for people to manage their money online. Mint was chosen as the best presenting company at TechCrunch40 2007 (http://www.techcrunch20.com), a showcase of the world’s hottest start-up companies, in San Francisco on September 18 – then named Best of Show at Finovate 2007, (www.finovate.com), which spotlighted twenty of the most innovative companies in the financial, banking and lending industries on October 2 in New York City.

“We met with a number of top high tech PR firms during the Mint review, and Atomic had the most modern communications model and systems, the right combination of tech and consumer track record and the right chemistry with our team,” said Donna Wells, Chief Marketing Officer, Mint. “Atomic’s innovative approach helped Mint to come out of the gate very quickly in advance of our first public preview at TechCrunch40.”

Mint.com is designed to be virtually effortless for the user. And it’s free. It takes less than five minutes to get started; users register anonymously using only a valid email address, and then securely connect to their online bank, credit union and credit card accounts. Mint does the rest; users never need to import or synch any data. Mint securely downloads transaction data from more than 3,500 banks, credit unions and credit card providers. It applies patent-pending technology and proprietary algorithms to compile and categorize transactions, providing a unified view of all account activity with high degree of accuracy and detail in a single, easy-to-understand interface. An advanced alerting system proactively lets users know about unusual activity, low balances, bank fees and charges, and upcoming bills. Beyond showing users where their money goes, Mint also provides specific, individualized suggestions that can save them real money – the average beta user was shown $1,000 in potential savings during their first session.

Sean Mulholland, JWT Emerging Media Strategist Joins Atomic Public Relations

Top High Tech Agency Increases Technical PR Services Offering and Extends Reach Into Broader Communications Mix

San Francisco, CA – October 1, 2007 — Sean Mulholland has joined Atomic Public Relations as director, emerging media. Sean comes to Atomic from J Walter Thompson, one of the largest global ad agencies where he was strategist/emerging media. Previously, he was search engine marketing project manager, also at JWT. Before that he worked at TryMedia, a PC gaming startup in online marketing where he led one of the first profitable file–seeding projects into the BitTorrent P2P network.

"Atomic is already well along in its strategy and implementation of new media services for its clients," said Sean Mulhollad, Director of Emerging Media, Atomic Public Relations. "It's exciting to come aboard now and take our services to the next level."

"Sean plays a key role in expanding Atomic's technical and integration expertise to help our clients synch other parts of their communications mix to their high impact PR efforts," said Andy Getsey, co–founder and CEO, Atomic Public Relations.

Sean and his team will work with existing Atomic staff to expand and refine their technical understanding and skills in Web 2.0 technologies and social media as they apply to public relations efforts. In addition, Sean will manage Atomic's growing social media team in deeper project and campaign efforts in the areas of:

• Search engine optimized PR
  

• Blog strategy, design and operations
  

• Link / relationship building
  

• Video and podcast production
  

• Social media-friendly pressrooms, microsites or site redesigns
  

• Organic SEO and paid search activities
  

• Select display ad production and placement
  

• Technical multi-channel communications integration

Judy Wilks Joins Atomic Public Relations as Senior Vice President

Wilks, co–founding member of Bite Communications, to manage new teams; joins executive committee

San Francisco, CA – June 18, 2007 — Atomic Public Relations, an alternative PR energy source for technology–related companies, today announced Judy Wilks, an experienced tech PR professional and co-founding member of Bite Communications has joined Atomic as senior vice president. The announcement follows two years of 35%+ revenue growth and accelerating momentum in 2007.

Ms. Wilks was a co–founding member of Bite Communications in 1995, providing leadership on assignments including Apple Computer, British Telecom and Toshiba. In 2000, Wilks opened Bite?s San Francisco office and was instrumental in account wins and strategic leadership for companies including Autodesk, Juniper Networks and Sun Microsystems. In late 2006, Judy departed Bite and formed an independent communications consultancy for technology companies. She began her career at Text 100 in London, working on accounts including Microsoft, Intel and MicroProse.

"I've worked with the people at Atomic and with Judy Wilks on separate occasions, and both deliver big ideas and big results; this is a great match," said David Allen Ibsen, founder and principal of marketing consultancy 'five meetings before lunch', and Webby-award winning marketing blogger. "She's a great addition to Atomic's executive team, and Atomic's experimental nature, custom PR technology and progressive culture are a powerful new vehicle for Judy?s strategic and creative talents."

"There's a fair bit of mystique around Atomic Public Relations in an industry where it's truly difficult for agencies to differentiate themselves," said Judy Wilks, senior vice president, Atomic Public Relations. "I was immediately attracted by the agency's mix of strategic-ness, clever creative instincts and real IT smarts."

"Judy's intelligence, talent and experience will be great assets in helping shape Atomic?s growth, while maintaining both our high standards and the agency's unique culture," said Andy Getsey, co-founder and CEO, Atomic Public Relations.

The announcement follows two years of 35%+ revenue growth for Atomic. In 2006, the agency was ranked #31 on the SF Business Times / PriceWaterhouse Coopers list of the San Francisco Bay Area?s fastest growing companies, acquired the staff and clients of Southern California entertainment PR firm amPR, and won a string of high profile account reviews including PhotoBucket, LinkedIn, BitTorrent, Sigma Designs (NASDAQ: SIGM), FalconStor (NASDAQ: FALC) and others. The agency gained additional momentum in early 2007, adding clients including the Northern California region of Verizon Communications (NYSE: VZ), Reactrix, imeem, Wis.dm, GlobalLogic, Excuse Me Services, and others. In April, 2007 Atomic was ranked #85 on PR Week's list of the top U.S. Public Relations Agencies, and was one of seven mid–sized technology PR agencies featured in its annual Agency Business Report. Also in April, Atomic?s founders announced the launch of Civilia Public Relations, a new agency serving arts, entertainment and lifestyle clients.

Silicon Valley American Marketing Association (SVAMA) Chooses Atomic Public Relations

Agency Innovator's First Assignment: Manage Communications for SVAMA Marketing Innovations Forum, with Keynotes from Guy Kawasaki and Andy Sernovitz

San Francisco, CA - March 20, 2007 - Atomic Public Relations, a leading new generation communications firm, today announced it has been named PR Agency of Record for the Silicon Valley American Marketing Association (SVAMA), a top resource for Valley marketers. Atomic will handle communications for the organization, including media / member relations, and the development of new media channels for its unique perspectives and services. The agency's first assignment is to drive attendance at the SVAMA's premier Marketing Thought conference, a mid-day forum for sharing the latest thinking in marketing, in search of the next great marketing idea. "Having applied the same level of breakthrough innovation to public relations that we'll highlight across all related disciplines at the Marketing Thought conference, Atomic was the right choice to promote our inaugural event," said Gene Hall, president of SVAMA. "We were also drawn to the agency's unique perspective on using new media channels to deliver our message to range of niche audiences." SVAMA's Marketing Thought conference includes keynotes by two of the industry's most recognized marketing thought leaders: Guy Kawasaki, managing director of Garage Technology Ventures and columnist for Forbes.com who will present "The Art of Innovation," a discussion on setting new standards for innovation, and Andy Sernovitz, founder and CEO of Word of Mouth Association, who will speak on topics from his new book, "Word of Mouth Marketing: 5 Simple Steps: How to master buzz, blogs, viral and word of mouth marketing," which addresses how to harness some of the latest and hottest marketing tools in the industry.

"Alternative ideas are at the core of our business," said Andy Getsey, Atomic's co-founder and CEO, "and we've always been a supporter of organizationsthat encourage creativity and innovation. So we're honored that the SVAMA has chosen us to help launch this exciting opportunity for the Valley's marketing community."

In conjunction with event sponsor, Quick 2 Publish, SVAMA has also announced the Marketing Thought Publishing Contest, and will publish a book of the bestideas submitted. For more information or to submit ideas for the Marketing Thought Publishing Contest go to http://www.svama.net/mt/contest.html.

The conference will take place on Thursday, May 31st from 10:00am-4:00pm at the Santa Clara Convention Center in Santa Clara. For more information on the Marketing Thought conference visit http://www.svama.org/mt/ or contact Robert Jacobs at RobertJacobsAMA@yahoo.com or (925) 895-8501

About Silicon Valley American Marketing Association (SVAMA)
The Silicon Valley American Marketing Association is the premier chapter of the American Marketing Association and the American Marketing Association is the premier marketing organization of its type in the world. SVAMA's mission is to help Silicon Valley Marketers Stay Connected! and Stay Informed! — connected to marketing thought leaders in Silicon Valley or wherever they might be and informed about the latest marketing techniques, issues and technologies. For more information, please visit SVAMA on the web at http://www.svama.org/

BitTorrent Selects Atomic Public Relations as PR Agency of Record

Digital entertainment innovator joins forces with leading Bay Area PR firm to launch consumer destination and content delivery services

San Francisco, CA - March 20, 2007 — Atomic Public Relations, a leading next generation communications firm, today announced it has been named PR Agency of Record for BitTorrent, creator of the world's most advanced and ubiquitous peer-assisted digital content delivery platform. Atomic will head all communications and media relations activities; promoting BitTorrent's innovative technology, consumer destination BitTorrent.com and upcoming content delivery services. Today, BitTorrent traffic accounts for as much as 40 percent of all worldwide Internet traffic and has an install base of 135 million users, enabling users worldwide to publish, search and download popular digital content quickly, easily and securely.

"The finalists for our account were three of the best tech PR agencies in the country, and Atomic showed the clearest understanding of the subtleties of BitTorrent's position with all our audiences — from technology insiders to the entertainment industry and consumers," said Ashwin Navin, Chief Executive Officer of BitTorrent. "From those insights, they gave us the sharpest, most creative and most relevant thinking for going forward."

BitTorrent operates at the crossroads of major changes in the entertainment and technology industries, as consumers, content providers and device manufacturers sort out new ways for individuals and organizations to distribute and consume video, music, games, software and other digital content. Atomic's efforts will highlight the BitTorrent platform as a better way for consumers to enjoy, and enterprises to deliver, the digital entertainment experience and other content through a mix of analyst and media relations outreach, Web community communications and events.

"BitTorrent is one of the most exciting companies on the digital entertainment and content distribution scene today," said Atomic co-founder and managing director, Andy Getsey. "We're very excited to be working with them, and applying our full range of experience across technology, consumer and entertainment assignments to the task."

BitTorrent joins a growing list of digital entertainment and Web 2.0 clients, including Blink Digital, the Mobile Entertainment Forum, Shazam, Hi5, LinkedIn, Blurb and Photobucket, among many others. On the enterprise side of the consumer entertainment equation, Atomic works with CMP Technology Electronics Group, publisher of EE Times, a bible for embedded systems design for consumer devices, and Sigma Designs, a leader in digital media processing for consumer electronics.

Sigma Designs and FalconStor Name Atomic Public Relations Agency of Record

Duo of publicly-traded technology innovators join Atomic's roster of high-tech clients

San Francisco, CA — December 20, 2006 — Atomic Public Relations, a leading SF Bay Area technology PR firm, today announced it has been named PR agency of record for Sigma Designs, Inc. (Nasdaq:SIGM), a leader in digital media processing for consumer electronics (www.sdesigns.com) and FalconStor Software, Inc. (Nasdaq: FALC), the leading provider of data protection solutions (www.falconstor.com). Both companies drive technology firsts in their markets - Sigma Designs is responsible for innovations in high-definition entertainment and IPTV, and FalconStor develops groundbreaking enterprise data protection solutions.

A company to watch in semiconductor solutions for entertainment, Sigma Designs powers millions of next generation high–definition consumer products including 70% of the world's IPTV set-top boxes, HDTVs from leading manufacturers like LG, Philips, Pioneer, Sony, Sharp and Tatung, and 6 of the top Blu-Ray players. The company hired Atomic to help leverage these successes on to the global business, technology and consumer stage and raise awareness of the advantages that Sigma products offer consumer electronics manufacturers, their partners and consumers. The agency will manage all relationships and dialogue across media, analysts and influencers.

"Atomic is living up to their reputation as an alternative PR energy source, and we find their fresh combination of analytic style, big creative thinking and streamlined execution very appealing," comments Ken Lowe, vice president of strategic marketing at Sigma Designs. "The Atomic team came up to speed, developed a keen perspective about Sigma Designs and began generating positive outcomes at a refreshingly high velocity."

FalconStor offers innovative data protection solutions for data center efficiency and business continuity across IT infrastructures. The company is the market leader in Virtual Tape Library technology, a solution for replacing tape, and continues to innovate in storage technology for data recovery, including virtualization, continuous data protection (CDP) and disaster recovery. FalconStor products are deployed worldwide by Fortune 1000 enterprises across industries including aerospace, energy production, financial services, healthcare, law, manufacturing, and telecommunications.

FalconStor originally engaged Atomic for a short-term research and positioning assignment leveraging Atomic's MediaContext™ analytics framework. The resulting insights, suggested positioning and strategic plan led to further discussions and a decision to retain Atomic as agency of record.

"Atomic has a reputation for driving significant increases in awareness and clarity for numerous clients in the storage category," said Camberley Bates, FalconStor's chief marketing officer. "And they have a particularly progressive and effective framework for doing PR now: gauging existing opinion, identifying and leveraging communications opportunity."

Sigma Designs and FalconStor are the most recent account additions to Atomic's core base of high-technology clients, which include IMAX, Splunk, CMP Technology, Echelon Corporation, Callidus Software, Savvion, FalconStor, AmberPoint, Avvenu, Rapt, Shazam, the Mobile Entertainment Forum, MicroDental Laboratories, Blink Digital and the Higgins Group, along with Web 2.0 clients LinkedIn, Flock, Blurb, Hi5 and others.

In 2006, a number of high profile mid-stage companies represented by Atomic were acquired by larger entities: JRG acquired by CDC Software, OuterBay Technologies by HP, Webify by IBM and StepUp Commerce by Intuit.

LinkedIn joins Atomic’s growing list of Web 2.0 clients

World's Leading Business Network Joins Atomic's Roster of Web 2.0 Accounts

SAN FRANCISCO--(BUSINESS WIRE) --Atomic Public Relations, a leading next-generation communications firm, today announced it has been named PR Agency of Record for LinkedIn, the premiere professional online network.

Atomic will spearhead all communications and media relations activities for LinkedIn, promoting the company and the service's vast potential as a business tool. LinkedIn allows its 8 million users to leverage trusted contacts for making business connections, career-building, checking a reference, finding a professional service provider and more. LinkedIn delivers powerful people searches to find the highest quality contacts, most accurate information, and access to expertise.

LinkedIn is Atomic's most recent account win in a growing portfolio of Web 2.0 clients, which includes:

• Photobucket (www.photobucket.com) - the world's largest online personal media site that enables users to manage and share their digital lives, and delivers billions of images and videos across nearly 250,000 different Web sites every day. An additional 7 million personal images and videos are uploaded to Photobucket daily.

• Blurb (www.blurb.com) - a creative book publishing service that believes passionately in the power of books: making, reading, sharing, and selling them. Blurb's populist publishing service is simple and smart enough to make anyone an author.

• Flock (www.flock.com) - an innovative social Web browser; based on Firefox, that is fundamentally evolving the browser experience, bringing a refreshing new approach to how people use and participate on the Web. Flock simplifies social and web-based applications by bringing them one step closer to the user and integrating them into the browser.

• hi5 (www.hi5.com) - the world's second largest social networking service, with over 60 million members internationally, and more than 18 million unique monthly visitors.

Other representative Atomic technology clients include IMAX, Splunk, CMP Media Technology Group, Sigma Designs, Echelon Corporation, Callidus Software, Savvion, FalconStor, AmberPoint, Avvenu, TumbleWeed Communications, Rapt, Shazam, ad:tech, Blink Digital, the Mobile Entertainment Forum and others.

Atomic Public Relations Named to San Francisco Business Times/Price Waterhouse Coopers List of "Top 100 Fastest-Growing Private Companies"

Leading SF Bay Area PR Firm Ranks #31 on the 2006 List

San Francisco, CA - November 8, 2006 — Atomic Public Relations, a leading next-generation communications firm today announced it has been ranked #31 on the San Francisco Business Times annual listing of the Top 100 Fastest Growing Private Companies in the Bay Area. This is the first year Atomic Public Relations has been selected for the list, as the company continues to grow its revenue, staff and services.

"Atomic teams stay very focused on our client's businesses, and we've somewhat neglected marketing the agency itself- so we were surprised and excited to be recognized as one of San Francisco's fastest growing private companies," said Andy Getsey, Atomic Public Relations co-founder and managing director. "It's a testament to the great work Atomic teams do, the traction our teams generate for their clients and the alternative we provide to the way most PR firms go about things."

To qualify for the San Francisco Business Times list of 100 Fastest Growing Private Companies, companies must be based in San Francisco County; have been in business at least three fiscal years through fiscal year 2005; and have revenues of more than $200,000 in fiscal year 2003. Atomic posted revenues of $3.2 million in 2005.

Founded in late 1999, Atomic's success is due in large part to its reputation as a pioneer in "new school" PR or PR 2.0. Atomic's fusion of analytics-driven strategy, creative big picture thinking, efficient online workflows and mastery of media relations across the entire spectrum of communications channels offer a fresh alternative to more traditional agency methods. Atomic clients frequently achieve 100% and greater increases in media volume, quality and message clarity compared to pre-Atomic baselines, as well as stronger linkage between communications efforts and business results.

The agency's core client base is in technology - with clients spanning chips and embedded systems, enterprise software, SOA, information security, enterprise storage, mobile technologies, on-demand services, consumer technology, digital entertainment, Web 2.0 and others. In addition to technology, through referral the agency has expanded into more purely consumer, entertainment and lifestyle accounts - where Atomic's unique approach honed in the highly competitive technology space has proven equally powerful.

Current representative Atomic clients include IMAX, LinkedIn, PhotoBucket, Flock, Blurb, Splunk!, CMP Media Technology Group, Sigma Designs, Echelon Corporation, Callidus Software, Savvion, FalconStor, AmberPoint, TumbleWeed Communications, Shazam, Blink Digital, MAC Veneers, IDOL Vodka, Another Planet Entertainment, Titanic: the Artifact Exhibition, Higgins Group, the San Francisco Convention and Visitors Bureau, the Asian Art Museum of San Francisco, Zeum and others.

2006 continues to be a successful year for Atomic Public Relations, as the company was recently recognized by PR Week as the #101 agency in the country, based on 2005 revenues. The agency opened an office in Los Angeles in September and in October, Atomic's LA staff was joined by the employees of a 4 person consumer and entertainment PR firm. The firm has continued to be active in establishing relationships with global PR networks and now has active partnerships with best-of-breed private public relations firms across Europe and Asia/Pacific. Atomic presently employs 30-plus full time practitioners and will bill approximately $5 million in 2006.