Rapt, a pioneer and leader in pricing and inventory management for the
on and offline media market, engaged Atomic to grow awareness of the
company's solutions through placement in key business and other
mainstream titles, and across the full range of advertising, marketing
and media outlets in broadcast, print and online channels. Despite the
fact that the company's solutions price 75% of all online advertising
for the largest online media properties, Rapt had not yet ascended to
the national communications stage. ComContext analysis established
starting baselines identifying the trends that the company's executives
could most powerfully comment on, and other media superstar companies to
shadow.
Results
- 800%+ increase in coverage in the first six months compared to the
previous 6 months, including coverage in publications like BusinessWeek,
the Financial Times, Investor's Business Daily and The Wall Street
Journal
- Tied Rapt to the major trends in the media and advertising
such as click fraud, search advertising vs. display advertising,
YouTube / Myspace deals
- CEO and other executives regularly quoted as industry thought leaders
in top-tier feature coverage on advertising, media and publishing, and
Web 2.0 among other topics from AdWeek, to The Economist, San Jose
Mercury News and The Wall Street Journal
- Now recognized across the business and industry media as one of the
MVP players in online advertising and media management, and seen as a
growing force offline as well
© Atomic Communications, LLC
