Business process management leader Savvion hired Atomic to grow
awareness of the benefits of Business Process Management (BPM) and
differentiate the company from a crowded marketplace, while driving
strong media traction across technology and vertical media, and into the
business press. ComContext analysis identified starting coverage
baselines vs. competitors and key trends in the marketplace. A primary
challenge for BPM coverage had been to elevate beyond technical jargon,
and to clarify BPM's position in the greater enterprise software
landscape. In addition, BPM-related topics hadn't adequately addressed
two key audiences for widespread adoption — C–level executives and LOB
managers. Results
- Atomic's strategy drove a 400% coverage increase to take the lead over
competitors in BPM coverage across a wide spectrum of media tiers,
including business (Forbes, Investor's Business Daily), technology
trades (Computerworld, InformationWeek), horizontals (Intelligent
Enterprise, KMWorld) and key verticals (ABA Banking Journal, Contact
Professional)
- CEO profiles appeared in Forbes, InformationWeek and other top-tier
outlets
- Positioned CEO, CTO and SVP Business Development & Marketing as expert
commentators on the importance of process and it's impact on a range of
current events and other business issues in top-tier business,
technology, industry and mainstream outlets
- Awarded InfoWorld Top 25 CTOs (2007), InfoWorld 100 (2006) and
Intelligent Enterprise Most Influential Companies in IT (2006), among
other awards
- Savvion is considered a leading "pure-play" BPM vendor, and recognized
as a leader by Forrester and Gartner, among other analyst firms
© Atomic Communications, LLC
