Sigma Designs (Nasdaq: SIGM), an innovative Silicon Valley semiconductor
company with a 25-year history of innovation in entertainment, engaged
Atomic to broaden business, industry and investor awareness of the
company's growing dominance in System-on-a-Chip (SoC) semiconductor
solutions for IPTV and HD. Despite its position as the vendor powering
75% of the world's IPTV set-top boxes, millions of HDTVs, and 6 of the 9
Blu-Ray players, the company had yet to break into broad business,
consumer and other mainstream articles and online chatter on the topic.
Atomic's ComContext analysis set starting baselines for the program, and
uncovered key competitive issues and trends on which to weigh in with
their specialized expertise and proven leadership.
Results
- Sigma coverage increased 240% in the first six months of the program,
totaling 220 articles across business, consumer, mainstream and industry
outlets
- Achieved breakthrough business coverage in Dow Jones, IBD, Mercury
News and SF Chronicle
- Executives are now positioned as "go-to" inside sources on the major
trends in next-generation consumer electronics and home entertainment
- Upswing in blogger coverage and other online chatter of Sigma-powered
consumer electronics products, including coverage by Gizmodo, GuruFocus,
Geekzone and others
- Now known as a leading force in the IPTV / HD home entertainment
market against cable-focused "sleeping giants"
© Atomic Communications, LLC
