Atomic featured in PR Week's 2008 Annual Agency Business Report - Moves up in Agency Rankings
Tuesday, 06 May 2008
For the second year running, Atomic was one of a handful of tech related agencies profiled by PR Week in their annual Agency Business Report. Thanks PR Week.
For Atomic, 2007 was a year of crossing the $5 million threshold, while preparing and investing to go to the next level in 2008. We had grown quickly over the past two years, and elected to slow down just a bit from the 35%+ growth of prior years. Our goal was to lay the foundation for continuing growth in 2008 while maintaining the quality of service, culture and work/life balance that have always been our hallmarks..We added several large brands to our client list, and broadened our service offerings in SEO, SEM, and digital video. We also expanded our senior management team and staff with top talent, secured more office space, further refined our management and staff development processes, expanded our international partner network - even served as judges in the PR Week Awards for the second year running. We're happy with progress and preparations on all fronts in 2007
2008 is off to a good start. The agency continues to deliver on its promise of our best efforts to increase impact of PR spend by 100% or more across numerous measurements of PR goodness. Programs for current clients continue to grow in their effectiveness and a number of clients have increased their budgets with us. The agency has won numerous competitive reviews against some of the other best agencies in the world for a great new layer of brand name clients ranging from deep tech to consumer and entertainment tech. First trimester revenue is up more than 50% over the same period in 2007. This, despite the fact that several Atomic clients were acquired during the same time period - with a combined market value well exceeding $1.25 billion. We continue to be word-of-mouth and referral only. We presently have no new business efforts, and no new business team - the team that meets our clients is the team that runs their accounts. Our offices in LA and NYC are growing nicely, and preparations for offices in select new US cities and key international locations are shaping up well.
In the first four months of 2008, we've made a number of internal promotions, and added a dozen new teammates - two new VPs and more than 8 great new people have joined us as teammates from other top PR firms; plus two additional technologists and an additional video producer. We've added internal executives in talent acquisition and training to increase our commitment to finding new teammates who "fit", and offering progressive, world class learning and financial opportunities to like minded alternative PR thinkers interested in what's next.
We continue to develop technology for PR research, strategy setting, creative direction and measurement of PR program results, and are expanding our skill sets and staff rapidly outward from classical print, broadcast and online PR (still powerful) and into SEO, SEM, digital video, blogging, blog media buying, social media, WOM, Web design, events and guerilla activities which can make great programs even more amazing.
Very importantly, our unique culture has retained its positive qualities the way we had hoped it would - growth has not changed us. If anything, we are more of what we were - although perhaps a bit more organized, in a good way. Our goal is to keep pushing the envelope for clients and teammates interested in an alternative - in a few more cities in the US and around the world. Stay tuned.
For look at Atomic's profile in this year's PR Week Annual Agency Business Report go here.
