Atomic's "Hollywood sign" stunt for the Trust for Public Land. More coming...

Atomic LA and Atomic Digital Ops have had to keep mum about this project for some time, but now we're public with our efforts and the news is making headlines around the globe. So far we've seen hundreds of major press hits, broadcast pickups, and social media chatter (1,750+ Facebook fans in 36 hours, a Top 10 trending Twitter keyword in LA, etc).

We're helping the Trust for Public Land in their campaign to save Cahuenga Peak, the land surrounding the Hollywood Sign. Owned by private developers, the land is at risk of having a number of mansions built atop it, forever marring the iconic view of the Hollywood Sign and preventing the public access to the land which people have enjoyed for decades.

Much more to come soon - in the meantime check out our microsite for the latest updates, and feel free to share the widget below and encourage support!