Atomic PR named Agency of Record for Intuit's Personal Finance Products
Friday, 15 January 2010
Atomic has been named AOR for the Personal Finance Group at Intuit, following Intuit's acquisition of Mint.com; extending our responsibilities to include Quicken's range of personal financial management solutions. We're working with Intuit's Personal Finance Group on umbrella strategy, positioning, messaging, media relations, social media and video, event support and product promotion. We can't talk about budget, but the scope of work has increased significantly.
According to Atomic's co-founder Andy Getsey, "We're incredibly excited to partner with Intuit's Personal Finance Group to increase adoption of personal financial management software - this is a time when making the most of your money, setting and sticking to budgets, and getting financially fit is more important than ever."
Atomic was selected as Mint.com's agency of record prior to the company's launch in 2007. Atomic's collaboration on initial positioning, competitive messaging, and spokesperson coaching helped Mint.com win "Best in Show" at TechCrunch40 - and momentum built quickly from there.
A thoughtful authority program established CEO and founder Aaron Patzer as a recognized expert on topics ranging from finance to entrepreneurship; social media and SEO thinking helped Mint.com grow more quickly than any other financial software brand, and orchestrated outreach to traditional consumer and lifestyle media made the product more successful with young people and women than anything that has come before.
Since the acquisition of Mint.com by Intuit, a combined communications effort for Mint and Quicken has continued to generate strong media, blog and social media traction and user adoption of both products has accelerated significantly.
