Atomic's "Hollywood sign" stunt for the Trust for Public Land. More coming...
Friday, 12 February 2010
Atomic LA and Atomic Digital Ops have had to keep mum about this project for some time, but now we're public with our efforts and the news is making headlines around the globe. So far we've seen hundreds of major press hits, broadcast pickups, and social media chatter (1,750+ Facebook fans in 36 hours, a Top 10 trending Twitter keyword in LA, etc).
We're helping the Trust for Public Land in their campaign to save Cahuenga Peak, the land surrounding the Hollywood Sign. Owned by private developers, the land is at risk of having a number of mansions built atop it, forever marring the iconic view of the Hollywood Sign and preventing the public access to the land which people have enjoyed for decades.
Much more to come soon - in the meantime check out our microsite for the latest updates, and feel free to share the widget below and encourage support!
Atomic ranked #43 in 2009 O'Dwyers agency listings for PR firms of all types
Saturday, 14 March 2009
Atomic was listed last week at #43 in the O'Dwyer PR News Agency Rankings for agencies of all types, not just technology specialists like Atomic. It's excellent to see so many tech agencies in and around the top 50. Later this year, we will begin expanding our offering outward from strictly tech related assignments to adjacent categories where the analytic approach, strategies and playbooks we've honed in the hyper-competitive tech markets will have similar or even greater impact. And, we will very shortly open new offices in Europe and Asia. Stay tuned.
Ten Movies That Predicted Future Tech (or at least came close)
Thursday, 12 February 2009
Saw this today from Shane O'Neill at CIO Insider.
View CIO's slide show of movie clips...
Here are Shane's picks along with our comments - 2001: A Space Oddysey (HAL by Microsoft?), TRON (our co-founder is working on converting himself to data also), Blade Runner (bring on the sexbots and advo-blimps), War Games (all hackers want to be Matthew Broderick), The Net (all women in tech look like Sandra Bullock), Gattaca (at least Ethan doesn't read his poetry), The Truman Show (The Real World without the full disclosure), You've Got Mail (see www.OnlineBootyCall.com), The Matrix (OK, let me make sure I get this straight, what does the red pill do again?) and Minority Report (ads that know all about you, plus Tom Cruise in a made-up situation more real than his real situation). Interestingly, not one film about Facebook and/or iPhone apps or Cloud Computing. You'll see.
