Atomic PR Named 2009 Tech PR Agency of the Year
Tuesday, 06 April 2010
Each year, The Holmes Report, an influential independent publication covering the international public relations industry, evaluates the performance of public relations agencies based on specific criteria and a survey of leading corporations and clients to select the top agencies. We're exceedingly happy that Atomic has been named Tech PR Agency of the Year 2009.
We're grateful to the Holmes report for the honor, especially considering the high caliber of the other public relations and social media agencies in the technology community. And as we enter our 10th year, we're fortunate that a growing number of tech brands are coming to understand and value the differences in our viewpoint, technology and methods vs. the more prevalent opinion-based approaches still favored by most top PR agencies.
In selecting Atomic as Tech Agency of the Year, the Holmes Report states: "During a year in which clients were monitoring return-on-investment even more closely than usual, it should come as no surprise that Atomic's distinctive analytical approach to communications - its ComContext™ process, developed before the firm took on any clients, is designed to provide agency teams with critical insights that fuel strategy, elevate creative thinking, and provide granular metrics on program performance - helped Atomic hold its own during a turbulent time in the tech sector. Founder Andy Getsey believes the firm's analytics-enhanced strategy and creative thinking, its ability to mix traditional and digital and social media, video and search engine optimization, deliver superior results; he says clients often see a 100 percent increase on many measurement metrics after switching to Atomic. And clients from deep tech to consumer tech, from Internet commerce to digital entertainment - Verizon and Smule in mobile consumer technology, Bebo and Linkedin in social networking, Hotwire and RealtyTrac in web commerce - back that up."
Atomic's approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of ComContext communications analytics platform and processes for strategy building, creative planning and detailed program measurement. Atomic has powered numerous breakthrough campaigns for progressive technology, Web 2.0, consumer and entertainment brands from high profile startups like Mint.com, Bebo, and Smule, to growing mid-stage companies such as Ingres, LinkedIn and Polaroid, as well as publicly traded companies including Hotwire (an Expedia company), ArcSight, IMAX and Verizon. Many Atomic clients achieve 100% or greater improvements across numerous measures of PR program performance compared to pre-Atomic baselines (www.atomicpr.com/results).
Atomic has offices in London, Munich, New York, San Francisco, and Los Angeles.
Atomic's "Hollywood sign" stunt for the Trust for Public Land. More coming...
Friday, 12 February 2010
Atomic LA and Atomic Digital Ops have had to keep mum about this project for some time, but now we're public with our efforts and the news is making headlines around the globe. So far we've seen hundreds of major press hits, broadcast pickups, and social media chatter (1,750+ Facebook fans in 36 hours, a Top 10 trending Twitter keyword in LA, etc).
We're helping the Trust for Public Land in their campaign to save Cahuenga Peak, the land surrounding the Hollywood Sign. Owned by private developers, the land is at risk of having a number of mansions built atop it, forever marring the iconic view of the Hollywood Sign and preventing the public access to the land which people have enjoyed for decades.
Much more to come soon - in the meantime check out our microsite for the latest updates, and feel free to share the widget below and encourage support!
Atomic ranked #43 in 2009 O'Dwyers agency listings for PR firms of all types
Saturday, 14 March 2009
Atomic was listed last week at #43 in the O'Dwyer PR News Agency Rankings for agencies of all types, not just technology specialists like Atomic. It's excellent to see so many tech agencies in and around the top 50. Later this year, we will begin expanding our offering outward from strictly tech related assignments to adjacent categories where the analytic approach, strategies and playbooks we've honed in the hyper-competitive tech markets will have similar or even greater impact. And, we will very shortly open new offices in Europe and Asia. Stay tuned.
Ten Movies That Predicted Future Tech (or at least came close)
Thursday, 12 February 2009
Saw this today from Shane O'Neill at CIO Insider.
View CIO's slide show of movie clips...
Here are Shane's picks along with our comments - 2001: A Space Oddysey (HAL by Microsoft?), TRON (our co-founder is working on converting himself to data also), Blade Runner (bring on the sexbots and advo-blimps), War Games (all hackers want to be Matthew Broderick), The Net (all women in tech look like Sandra Bullock), Gattaca (at least Ethan doesn't read his poetry), The Truman Show (The Real World without the full disclosure), You've Got Mail (see www.OnlineBootyCall.com), The Matrix (OK, let me make sure I get this straight, what does the red pill do again?) and Minority Report (ads that know all about you, plus Tom Cruise in a made-up situation more real than his real situation). Interestingly, not one film about Facebook and/or iPhone apps or Cloud Computing. You'll see.
