First Trimester Report: Atomic PR | Europe
Tuesday, 19 January 2010
Setting up a European business during what has arguably been one of the worst downturns for over 50 years may seem like a daunting task. The Bellweather Report from the IPA (Instit. of Practitioners in Advertising, UK) reported a decrease of 7% in Q4 2009, the ninth successive quarter.
So how much notice do you take of the broader macro-environment? Having a strong 'mother ship' with explosive US growth, major client wins and new relationships clearly opens doors in other geographies. The next step is to grab 'low-hanging fruit' whenever the opportunity arises. Miss this, and you might be waiting another 9 months.
The final piece in the jigsaw means that you have to be ready to respond and be sure you're hiring the right people in the right places. Recession often focuses the mind and those with strong business value propositions will flourish. Well, six months on, Atomic Europe is on a roll of sorts. After winning a global account in the first few weeks of our existence, Atomic PR Europe now has several clients, a growing footprint in London, Paris and Munich and a European team with strong sector expertise gained working with the likes of Dell, HP, Microsoft, Symantec and others.
In February, we'll be trotting off to Amsterdam, to launch an innovative large format touch screen technology developed by a little known Portuguese company to an array of European media. Did I mention that you also have to be lucky?
Sandeep Kalsi is Managing Director of Atomic PR | Europe
