For the second year running, Atomic was one of a handful of tech related agencies profiled by PR Week in their annual Agency Business Report. Thanks PR Week.
For Atomic, 2007 was a year of crossing the $5 million threshold, while preparing and investing to go to the next level in 2008. We had grown quickly over the past two years, and elected to slow down just a bit from the 35%+ growth of prior years. Our goal was to lay the foundation for continuing growth in 2008 while maintaining the quality of service, culture and work/life balance that have always been our hallmarks..We added several large brands to our client list, and broadened our service offerings in SEO, SEM, and digital video. We also expanded our senior management team and staff with top talent, secured more office space, further refined our management and staff development processes, expanded our international partner network – even served as judges in the PR Week Awards for the second year running. We’re happy with progress and preparations on all fronts in 2007
2008 is off to a good start. The agency continues to deliver on its promise of our best efforts to increase impact of PR spend by 100% or more across numerous measurements of PR goodness. Programs for current clients continue to grow in their effectiveness and a number of clients have increased their budgets with us. The agency has won numerous competitive reviews against some of the other best agencies in the world for a great new layer of brand name clients ranging from deep tech to consumer and entertainment tech. First trimester revenue is up more than 50% over the same period in 2007. This, despite the fact that several Atomic clients were acquired during the same time period - with a combined market value well exceeding $1.25 billion. We continue to be word-of-mouth and referral only. We presently have no new business efforts, and no new business team - the team that meets our clients is the team that runs their accounts. Our offices in LA and NYC are growing nicely, and preparations for offices in select new US cities and key international locations are shaping up well.
March 13, 2008 was an interesting day for Atomic when the agency heard that client Rapt (www.rapt.com) was to be acquired by Microsoft same day. Rapt is the leading provider of advertising yield management solutions for digital media publishers. Rapt’s technology, along with its information and advisory services offerings, will become key components of the Atlas Publisher Suite, part of Microsoft’s Advertiser and Publisher Solutions Group.
It’s been a great relationship with Rapt, starting with a seismic shift in communications strategy suggested by the agency, followed by an 800% increase in coverage volume and a significant increase in the relevance and meaningfulness of coverage content within the first six months of the relationship – and strong progress across the board since. More information on the original Atomic/Rapt collaboration here.
In the past three years, more than 15 additional Atomic clients have been acquired by major brands. A small cross section includes: Sanera Systems, 9 Squared, Outerbay, Webify, StepUp Commerce, Teros, Photobucket, Oakley Networks, and Xign.
Earlier the same day, Bebo, a client of Atomic sister agency Civilia Public Relations (www.civiliapr.com), was acquired by AOL for $850 million. The Civilia team was instrumental in collaborating on strategy for the release of the groundbreaking social media entertainment serials Kate Modern, from the producers of LonelyGirl15, and Sophia’s Diary - as well as strategizing, planning and executing the launch announcements and events around Bebo’s participation in Google’s Open Social, and the announcements of Bebo’s own Open Media platform and Open API announcements in November and December 2007. More information on AOL/Bebo news here. Civilia was launched in early 2007 to focus on entertainment, lifestyle and culture-related clients and currently counts museums, children’s organizations and a list of film and television actors among its clients, in addition to Bebo.
Despite the acquisitions, the Atomic family of agencies have managed to grow strongly year over year, and all of us in the greater Atomic family are grateful to be able to collaborate with so many smart people and so many great brands.
Speaking of sister agencies, next up is Random Animal – a digital communications mutant agency life form. RA is currently being incubated in the lab on work for Atomic and Civilia, but will soon be released into the wild on its own.
PS – Atomic and Civilia are both hiring at all levels. Interested parties please email us at
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Tags: Rapt, Microsoft, Bebo, AOL, online advertising, display advertising, social networks, acquisitions, Atomic Public Relations, Atomic PR, Civilia PR, Civilia Public Relations
Joins Atomic clients Echelon and BitTorrent, also covered in PR Week feature stories in past 90 days
LinkedIn was featured on the cover of PR Week on February 4th, following other Atomic clients Echelon (NASDAQ: ELON) who got the cover November 4, 2007 and BitTorrent, who was featured in a major case study article in early December.
Atomic was named PR agency of record in October, 2006 by an agency review committee headed by LinkedIn founder Reid Hoffman, plus Keith Rabois (now Vice President of Strategy & Business Development at Slide) and Konstantin Guericke (now CEO at Jaxtr) after a thorough review of top agencies, and numerous discussions between LinkedIn and Atomic team members.
The original assignment was to help increase member usage of a number of new LinkedIn features. After conducting an initial battery of ComContext research, the Atomic team suggested that the assignment be redefined and expanded to include...
Atomic’s video team has been producing some interesting things and are in production on nearly a dozen assignments from green tech to HD chips to social networking.
Here’s the CEO of Mint.com; making his small screen debut in the first of a series of video podcast segments on financial management for young adults. It was shot in and around Atomic’s studio in San Francisco, then put up on the multi-media circuit of PR Newswire and seeded onto the top video sites. So far, this episode has been viewed over 3,000 times, including over 500 journalists.
Tags: SEOPR, SEO, SEM, digital video, search optimized video, emerging media, Mint, Mint.com, Atomic Public Relations, Atomic PR
Atomic very recently won the global public relations review for Vurv (www.vurv.com) – an on-demand talent management company. Separately, Atomic’s Digital Operations team also won the contract for Vurv’s pure SEO and SEM campaigns. That probably came as a bit of a surprise to the search agencies pitching Vurv. From our perspective it makes perfect sense to link these disciplines.
On every front, 2007 was an exciting year for Atomic. Lots of great new people, interesting and significant assignments and all sorts of brand new challenges and successes. We celebrated the year together with more than 500 friends, client partners, and media and bloggers - along with the QOŐL faithful on Dec 12 at 111 Minna St. Gallery — www.111minnagallery.com. Guests sampled world class DJs courtesy of LOŐQ Records – www.looq.com, intriguing art work from juried exhibition SELECTIONS 2007 in connection with ArtSpan and tasty Mediterranean treats from Ali Baba’s in the Mission. Not to mention the delicious and refreshing beverages flowing freely from the 111 bar.
PR firms know that measurement is a good thing. Clients know that measurement is a good thing.
Despite having been founded with a communications analytics engine at the core of our practice model, we're always curious about what others are measuring, how they're measuring whatever it is they're measuring, and most important — why.
Agencies and clients receive regular lead generation calls and emails from a variety of measurement vendors. Here’s the latest one received today (vendor name omitted):
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With the holiday shopping season about to really get going, Atomic went to client Verizon with a “phones as fashion” concept — the Verizon Fall Phone Fashion Show.
The term 'new media' is a moving target. At one time, radio was considered 'new media'. Then television. Each brought new challenges and opportunities. Not that long ago, online-only publications like C|Net were considered 'new media', as were forums, message boards and other places on the Internet where people congregated around topics, interests, or affinity. Now blogs, myriad social networking sites, social bookmarking, video sites and others are considered the 'new' new media. Tomorrow, it will be something else that we can't yet fully anticipate.
For Atomic, 2007 was a year of crossing the $5 million threshold, while preparing and investing to go to the next level in 2008. We had grown quickly over the past two years, and elected to slow down just a bit from the 35%+ growth of prior years. Our goal was to lay the foundation for continuing growth in 2008 while maintaining the quality of service, culture and work/life balance that have always been our hallmarks..We added several large brands to our client list, and broadened our service offerings in SEO, SEM, and digital video. We also expanded our senior management team and staff with top talent, secured more office space, further refined our management and staff development processes, expanded our international partner network – even served as judges in the PR Week Awards for the second year running. We’re happy with progress and preparations on all fronts in 2007
It’s been a great relationship with Rapt, starting with a seismic shift in communications strategy suggested by the agency, followed by an 800% increase in coverage volume and a significant increase in the relevance and meaningfulness of coverage content within the first six months of the relationship – and strong progress across the board since. More information on the original Atomic/Rapt collaboration 
Earlier the same day, Bebo, a client of Atomic sister agency Civilia Public Relations (
Joins Atomic clients Echelon and BitTorrent, also covered in PR Week feature stories in past 90 days
LinkedIn was featured on the 
