Atomic's Digital Ops team wins pure SEO/SEM assignment
Written by Staff
Monday, 28 January 2008
Atomic very recently won the global public relations review for Vurv (www.vurv.com) – an on-demand talent management company. Separately, Atomic’s Digital Operations team also won the contract for Vurv’s pure SEO and SEM campaigns. That probably came as a bit of a surprise to the search agencies pitching Vurv. From our perspective it makes perfect sense to link these disciplines.
Branded content and dialog need to stay aligned and on-point as they flow back and forth between the physical and the digital world. Since the PR team is intimately involved in original content creation, it’s pretty handy to have the search people right there with them all the time to help ensure that what people see in the media is supported by what they see in the search engines. After all, media is one of the biggest drivers of search. And once things get going, adjustments can be made as needed; and very easily, since everyone’s on the same team.
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, on 20-03-2008 09:08 Congrats Atomic. That's a nice pickup, especially as the site is already a PR6, you don't need to work from the ground up.
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