The dashboard above from Compete.com shows site traffic for Atomic client Mint.com, Intuit’s Quicken Online and another smaller competitor for 2008, through Oct 31. Mint is in blue at the top, Intuit’s Quicken Online is green in the middle. That topline number for Mint in October is more than 700,000 monthly uniques. Atomic has been working with Mint for a little over a year, helping soft launch the company at TechCrunch40 2007 and collaborating with Mint’s senior executives on strategy and execution since then. An early case study can be found here. Driving site traffic has been a primary goal of the PR program from the start. Without discussing confidential details, here’s what we/they have been doing lately: monitoring the media and blog environment with ComContext and other analytics; maintaining clear, sharp brand positioning; delivering ongoing thought leadership opportunities for CEO Aaron Patzer; maintaining a steady mix of segmented news, trend and educational content and offering it up on a tailored basis to journalists, TV producers and bloggers that make sense for each angle; migrating stories from the blogosphere to mainstream media and vice versa, and making good use of search smart content strategies and digital video. Tags: Driving site traffic, increasing site traffic, site traffic and PR, Mint.com, Atomic PR

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