Media and blogger event showcasing the Art of Managing Digital Media for new Atomic client: NETGEAR

Recently, Atomic PR won the NETGEAR account - stand by for a formal announcement. In our first major launch and kick-off event this past Thursday, we took to our favorite San Francisco art gallery and nightclub 111 Minna to showcase NETGEAR's first-of-its-kind ReadyNAS Ultra, which along with partners Intel, TiVo, Orb and Skifta, brings a bit of art to the management of digital media.

The innovative network storage product does away forever with those ever-accumulating and capacity-escalating USB storage devices in favor of a central unit from which users simply stream and media-shift content from one device to another, anywhere in the house. Even better, it's the first solution to provide nearly limitless capacity to all TiVo's, putting an end to domestic warfare over what to delete next.

After a short intro from Chairman and CEO Patrick Lo, a couple dozen local media, bloggers and analysts had the opportunity to speak with NETGEAR executives, see the products in action, and hear from partner executives who also had demos running at the event. All with a DJ groove in the background to keep things lively throughout the night.

The following morning, more than 40 stories appeared in media and blogs, with headlines like "NETGEAR aims to make home storage hip" (CNET), "How NETGEAR's ReadyNAS Ultra Redefines the Role of Network Storage" (PC World) and "NETGEAR tries to kill off local storage with its networked media servers" (VentureBeat). And the press release hadn't even hit yet. Here's some of the coverage on Google News: http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=ReadyNAS+Ultra

Great product, fun night - keep your eye out for more.