Re-introducing SIEM and ETRM leader ArcSight to the UK media
Monday, 16 November 2009
ArcSight approached Atomic's UK office after a five month engagement with Atomic in the US with a goal to launch its latest security products in the UK.
In eight short weeks, Atomic PR UK successfully launched two ArcSight products, generated total of 27 pieces of coverage (compared with 11 articles in 6 months prior to hiring Atomic), and has began conversations with trade, national and business press. Unlike in the US, ArcSight has had a low profile in UK media and the security information and event management (SIEM) industry has not been frequently written about.
Atomic PR UK is now working on continuing the momentum through additional introductory media interviews and educating the press, reaching out to the analyst community, placing contributed articles in trade publications and submitting ArcSight for industry awards/speaking opportunities. ArcSight is now on the right track for increasing its brand awareness outside the US and has since hired Atomic as agency of record for the UK and Europe.
