Method

A different approach that makes a real difference


ComContext™ is Atomic's on–demand application for research, planning and measurement. It provides amazingly detailed visibility into public communications about sets of companies, offerings or even ideas; teeing up keen insights that drive higher order strategy and amplify creativity. It also provides sophisticated measures of many key aspects of program performance in relation to the results of key client competitors. In the hands of talented client/agency teams, Atomic ComContext takes PR and communications programs to a higher level. Usually much higher.

Atomic teams use the insight gained from ComContext to establish positioning and create credible themes and story angles that will resonate with marketplace perceptions, align with topics and trends that have their own momentum and ideally, create entirely new waves of interest and dialog.

Once a program is up and running, ComContext gives Atomic teams and clients a clear idea of where they sit in the communications landscape, and how their PR program is performing in relation to those of other organizations and individuals relevant to them. More importantly perhaps, it provides a powerful tool for revising, updating and extending strategy to continue to deliver on objectives.

© Atomic Communications, LLC