atomic

San Francisco, CA - March 20, 2007— Atomic Public Relations, a leading next generation communications firm, today announced it has been named PR Agency of Record for BitTorrent, creator of the world's most advanced and ubiquitous peer-assisted digital content delivery platform. Atomic will head all communications and media relations activities; promoting BitTorrent's innovative technology, consumer destination BitTorrent.com and upcoming content delivery services. Today, BitTorrent traffic accounts for as much as 40 percent of all worldwide Internet traffic and has an install base of 135 million users, enabling users worldwide to publish, search and download popular digital content quickly, easily and securely.

"The finalists for our account were three of the best tech PR agencies in the country, and Atomic showed the clearest understanding of the subtleties of BitTorrent's position with all our audiences — from technology insiders to the entertainment industry and consumers," said Ashwin Navin, Chief Executive Officer of BitTorrent. "From those insights, they gave us the sharpest, most creative and most relevant thinking for going forward."

BitTorrent operates at the crossroads of major changes in the entertainment and technology industries, as consumers, content providers and device manufacturers sort out new ways for individuals and organizations to distribute and consume video, music, games, software and other digital content. Atomic's efforts will highlight the BitTorrent platform as a better way for consumers to enjoy, and enterprises to deliver, the digital entertainment experience and other content through a mix of analyst and media relations outreach, Web community communications and events.

"BitTorrent is one of the most exciting companies on the digital entertainment and content distribution scene today," said Atomic co-founder and managing director, Andy Getsey. "We're very excited to be working with them, and applying our full range of experience across technology, consumer and entertainment assignments to the task."

BitTorrent joins a growing list of digital entertainment and Web 2.0 clients, including Blink Digital, the Mobile Entertainment Forum, Shazam, Hi5, LinkedIn, Blurb and Photobucket, among many others. On the enterprise side of the consumer entertainment equation, Atomic works with CMP Technology Electronics Group, publisher of EE Times, a bible for embedded systems design for consumer devices, and Sigma Designs, a leader in digital media processing for consumer electronics.