Atomic's founders launch entertainment and lifestyle PR firm, Civilia

Civilia and Atomic will each have offices in San Francisco and Los Angeles. The two agencies will operate independently, but work together on select assignments.

Atomic created Civilia because it was increasingly getting approached by companies outside of its tech expertise - like perfume makers and celebrities.

"Clients were contacting us that were pretty far afield from tech," said Andy Getsey, Atomic co-founder and CEO.

Atomic acquired the management, staff, and clients of southern California entertainment agency, amPR in the fourth quarter of 2006. The Civilia team includes the former principal and staff of amPR, as well as select Atomic arts and culture veterans, including VP Margaret Huang, who will managed the Atomic team. 

Civilia's clients include Amanda Mackay, Nicole Pulliam, DeShawn Washington, Marisa Petroro, and other actors and on-screen personalities. The agency also recently won clients such as the Tezuka Manga exhibition at the Asian Art Museum of San Francisco; Bebo, the fast growing global social network for young adults; and Traction Radio, an internet music network created by Stickman Entertainment.