LinkedIn joins Atomic's growing list of Web 2.0 clients

World's Leading Business Network Joins Atomic's Roster of Web 2.0 Accounts

SAN FRANCISCO--(BUSINESS WIRE)--Atomic Public Relations, a leading next-generation communications firm, today announced it has been named PR Agency of Record for LinkedIn, the premiere professional online network.

Atomic will spearhead all communications and media relations activities for LinkedIn, promoting the company and the service's vast potential as a business tool. LinkedIn allows its 8 million users to leverage trusted contacts for making business connections, career-building, checking a reference, finding a professional service provider and more. LinkedIn delivers powerful people searches to find the highest quality contacts, most accurate information, and access to expertise.

LinkedIn is Atomic's most recent account win in a growing portfolio of Web 2.0 clients, which includes:

• Photobucket (www.photobucket.com) - the world's largest online personal media site that enables users to manage and share their digital lives, and delivers billions of images and videos across nearly 250,000 different Web sites every day. An additional 7 million personal images and videos are uploaded to Photobucket daily.
• Blurb (www.blurb.com) - a creative book publishing service that believes passionately in the power of books: making, reading, sharing, and selling them. Blurb's populist publishing service is simple and smart enough to make anyone an author.
• Flock (www.flock.com) - an innovative social Web browser; based on Firefox, that is fundamentally evolving the browser experience, bringing a refreshing new approach to how people use and participate on the Web. Flock simplifies social and web-based applications by bringing them one step closer to the user and integrating them into the browser.
• hi5 (www.hi5.com) - the world's second largest social networking service, with over 60 million members internationally, and more than 18 million unique monthly visitors.

Other representative Atomic technology clients include IMAX, Splunk, CMP Media Technology Group, Sigma Designs, Echelon Corporation, Callidus Software, Savvion, FalconStor, AmberPoint, Avvenu, TumbleWeed Communications, Rapt, Shazam, ad:tech, Blink Digital, the Mobile Entertainment Forum and others.

About Atomic Public Relations

Atomic Public Relations is a next generation public relations firm that works with clients in technology, consumer and entertainment to elevate companies, products, people and ideas out of the details and onto the national and global communications stage. Atomic's fusion of analytics-driven strategy and performance measurement, creative big picture thinking, efficient online workflows and mastery of the entire spectrum of today's communications channels offer a fresh alternative to more traditional agency methods.

Clients frequently achieve 100% and greater increases in media volume, quality and message clarity compared to pre-Atomic baselines, and stronger linkage between communications efforts and business results.

From Yahoo! to Photobucket, GeekSquad to Splunk, Oracle to Callidus Software, and NBC Entertainment to IMAX - Atomic executives have successful experience representing well-known brands, launching high-profile start-ups, and managing high visibility projects.

Atomic has offices in San Francisco and Los Angeles, along with agency network partners across Europe and Asia/Pacific. With thirty-plus full time professionals and $4.5M-plus in annual billings, Atomic is among the PR Week Top 100 for agencies of all sizes, and an SF Bay Area Top 15 Private Public Relations firm. Atomic was recently recognized as #31 on the SF Business Times/ Price Waterhouse Coopers listing of the 100 Fastest Growing Private Companies in the San Francisco Bay Area.