Atomic PR News

Atomic PR Named 2009 Tech PR Agency of the Year

2010-04-06T17:38:15Z

Holmes Report Recognizes Atomic PR's Innovative Use of Communications Analytics, Full Spectrum Communications Mixing Traditional and Social Media, Video and Search, and High Profile Breakthrough Campaigns

Each year, The Holmes Report, an influential independent publication covering the international public relations industry, evaluates the performance of public relations agencies based on specific criteria and a survey of leading corporations and clients to select the top agencies. We're exceedingly happy that Atomic has been named Tech PR Agency of the Year 2009.

We're grateful to the Holmes report for the honor, especially considering the high caliber of the other public relations and social media agencies in the technology community. And as we enter our 10th year, we're fortunate that a growing number of tech brands are coming to understand and value the differences in our viewpoint, technology and methods vs. the more prevalent opinion-based approaches still favored by most top PR agencies.

In selecting Atomic as Tech Agency of the Year, the Holmes Report states: "During a year in which clients were monitoring return-on-investment even more closely than usual, it should come as no surprise that Atomic's distinctive analytical approach to communications - its ComContext™ process, developed before the firm took on any clients, is designed to provide agency teams with critical insights that fuel strategy, elevate creative thinking, and provide granular metrics on program performance - helped Atomic hold its own during a turbulent time in the tech sector. Founder Andy Getsey believes the firm's analytics-enhanced strategy and creative thinking, its ability to mix traditional and digital and social media, video and search engine optimization, deliver superior results; he says clients often see a 100 percent increase on many measurement metrics after switching to Atomic. And clients from deep tech to consumer tech, from Internet commerce to digital entertainment - Verizon and Smule in mobile consumer technology, Bebo and Linkedin in social networking, Hotwire and RealtyTrac in web commerce - back that up."

Atomic's approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of ComContext communications analytics platform and processes for strategy building, creative planning and detailed program measurement. Atomic has powered numerous breakthrough campaigns for progressive technology, Web 2.0, consumer and entertainment brands from high profile startups like Mint.com, Bebo, and Smule, to growing mid-stage companies such as Ingres, LinkedIn and Polaroid, as well as publicly traded companies including Hotwire (an Expedia company), ArcSight, IMAX and Verizon. Many Atomic clients achieve 100% or greater improvements across numerous measures of PR program performance compared to pre-Atomic baselines (www.atomicpr.com/results).

Atomic has offices in London, Munich, New York, San Francisco, and Los Angeles.

Huntsworth aligns with Atomic

2009-10-02T16:00:00Z

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Next Fifteen director joins new Atomic PR London office

2009-10-02T16:00:00Z

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Huntsworth invests in global expansion for Atomic PR

2009-10-02T16:00:00Z

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PR Week UK: London marcoms group on hunt for acquisitions

2009-10-02T16:00:00Z

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Former Atomicon Jason Rzepka interviewed in Young Entrepreneur

2009-08-28T23:06:57Z

Jason Rzepka, currently the VP of Public Affairs at MTV, recently did an interview with Young Entrepreneur about his current position with MTV, favorite projects, his philosophy on success, and his start in the PR business with us at Atomic. We're always happy to hear about our former teammates doing well, and we know Jason will continue to be successful throughout his career.

Read the full interview here.

Atomic wins review for Gartner's Most Innovative CRM Vendor of the Year, TOA Technologies

2009-04-22T22:13:06Z

Mobile Workforce Management Visionary TOA Technologies Selects Atomic PR As Agency of Record

San Francisco, CA - April 22, 2009 - Atomic PR, the leading source of alternative PR energy, today announced that it has won the PR agency review for TOA Technologies, a visionary leader in mobile workforce management. Atomic will assist TOA with strategic counsel and alignment of communications across print and broadcast, as well as digital and social media.

TOA is an on-demand software provider that manages mobile workforces, automating everything from routing to planning, scheduling to dispatch, and communicates time of arrival accurately in advance to customers waiting at home for service appointments or deliveries. TOA was recently named Gartner's Most Innovative CRM Vendor of the Year, and was listed as a Visionary in Gartner's annual 2007, 2008 and 2009 Magic Quadrants for Field Service Management.
According to Steve Gershik, vice president of marketing for TOA Technologies,"Atomic's approach was the most progressive in our review. Their combination of analytics driven insight, strategy and results measurement, and their ability to align content and engagement across traditional media, social media and search is compelling."

"In addition to providing advanced core capabilities in mobile workforce management, TOA Technologies is solving one of the service industry's toughest challenges - the four-to-eight-hour wait window that we all experience when waiting for a service worker to arrive at our homes for an appointment. We look forward to helping raise awareness for the TOA brand in the U.S. and in key global markets," said Andy Getsey, co-founder and CEO of Atomic PR.

Atomic has a background in on-demand solutions as well as in workforce management through engagements with Evolve Software, JPMorgan Xign, JRG Software, Birst and others.

]]> About Atomic PR
Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time. Atomic's unique approach has driven improvements, often 100% or more across numerous measures of online and offline PR performance for a wide range of well-known technology, social media, consumer and entertainment brands including Verizon, Hitachi, IMAX, Linkedin, Hotwire, Mint.com and others. Often at lower cost and with an easier management experience all around. Atomic has offices in San Francisco, Los Angeles, New York and London plus affiliates across Europe, Asia Pacific, China and Japan. More information at www.atomicpr.com.

About TOA Technologies
TOA Technologies is a leader in Software-as-a-Service (SaaS) solutions for managing appointment scheduling and customer communications for companies with sizeable mobile workforces. TOA's ETAdirect solution deploys quickly, provides Web-based flexibility, and delivers unparalleled cost savings, immediate return on investment, increased productivity, and a dramatically enhanced customer experience. TOA Technologies is headquartered in Cleveland, Ohio, with offices in Amsterdam, The Netherlands. For additional information please visit www.toatech.com.

Message Systems Names Atomic Public Relations Agency of Record

2009-04-15T22:33:29Z

Accelerates Public Relations Program to Expand Brand Awareness Across Multiple Audiences Around the Globe

SAN FRANCISCO, CA - April 15, 2009 - Atomic Public Relations (www.atomicpr.com) the leading source for alternative PR energy, today announced that it has been selected as agency of record for Message Systems, a premier provider of holistic, fast and flexible message management solutions.

Message Systems provides an open and intelligent framework that manages email and stops messaging abuse for ISPs, telecommunications carriers, email service providers and enterprise customers. The company has a highly strategic position in the industry, and is poised for rapid expansion into new markets on a global scale. Message Systems engaged Atomic PR to help expand brand awareness across multiple audiences in key parts of the world.

"Atomic PR has the technical savvy, creative capabilities and global presence necessary to help us communicate our business benefits to IT and C-level executives on an international level," said Dave Lewis, Chief Marketing Officer of Message Systems. "We're confident that they will provide the edge we need to help grow our business."

Founded in 1997, Message Systems offers a family of software solutions and services that address the email infrastructure and deliverability needs for organizations ranging from e-commerce companies to the Global 2000. With the most powerful message management platform on the market, Message Systems gets billions of unique messages to the right place at the right time every day.

"Message Systems is positioned to become a leading provider of message management solutions for the IT industry worldwide, but up until now, the full capabilities of its message management platform have been under recognized," said Rebecca West, Co-Founder and senior vice president of Atomic PR. "We look forward to correcting this imbalance by highlighting the value of Message Systems' message management platform, and to building greater awareness of their brand on a global scale."

Atomic has also represented several other notable players in the message manaqement space, including Bizanga and Tumbleweed Communications, as well as email marketing platform provider Vertical Response. For more information on Atomic PR, please visit www.atomicpr.com.

]]> About Atomic Public Relations | Alternative PR energy
Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time. Atomic's unique approach has driven improvements of 100% and often more across numerous measures of online and offline PR performance for a wide range of well-known technology, social media, consumer and entertainment brands including Verizon, Hitachi, IMAX, Linkedin, Hotwire, Mint.com and many others. Often at lower cost. Atomic has offices in San Francisco, Los Angeles, New York and London plus affiliates across Europe, Asia Pacific, China and Japan. More information at www.atomicpr.com.

Knewton Taps Atomic Public Relations to Launch Dynamic Online Educational Platform and Test Prep Service

2009-04-07T22:39:47Z

Accelerates market expansion for the industry's first adaptive learning engine

SAN FRANCISCO, CA - April 7, 2009 - Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced it has been selected as agency of record for Knewton, a dynamic online educational platform and test prep service.

Atomic will build awareness for Knewton's groundbreaking adaptive learning engine and online test prep service through a comprehensive program consisting of communications strategy and PR services in broadcast, print, and online media, plus related services in SEO/SEM, emerging media, and digital video. Atomic was brought on board just as Knewton closed its Series B round of financing with lead investment from Bessemer Ventures. Knewton was founded in late 2008 by Jose Ferreira, a former Kaplan executive, with Series A funding from Accel Partners, First Round Capital and angel investors including Ron Conway and Reid Hoffman.

"We chose to work with Atomic PR because of its expertise in the e-learning and web 2.0 space, successful track record with Internet brands, and strong reputation in delivering high impact results for its clients," said Jose Ferreira, Knewton CEO and Founder. "Atomic PR provides the right mix of analytics driven strategy and measurement, creativity, and efficient execution to help us change how learning takes place on the Web."

Knewton's immediate objective is to support the continued rapid growth of its test prep service, which has demonstrated significant market momentum in the past few months, despite the economic downturn. Knewton has developed the industry's first adaptive learning engine, customizing educational content to meet the individual needs of each student. Unlike textbooks and other traditional content vehicles that provide the same material to every student, Knewton dynamically matches lessons, videos, and practice problems to each student's ideal learning arc. Constant assessment across dimensions such as difficulty, frequency, and medium maximizes learning efficiency and concept mastery. Knewton's test prep courses for the GMAT, LSAT, SAT, and GRE bring the brightest and most experienced teachers directly to students worldwide via a live and on-demand online video classroom. The Knewton platform also powers third-party educational content from major publishers, corporations, and other organizations.

"We believe in Knewton's technology and vision for customizing and enhancing the way people learn and look forward to accelerating the company's momentum," said Rebecca West, co-founder and senior vice president of Atomic PR.

Atomic's client portfolio ranges from deep tech to consumer tech and entertainment and includes such brands as Verizon, Sigma Designs, Echelon Corporation, Hotwire, RealtyTrak, Coupons.com, Mint and others. For more information, please visit www.atomicpr.com.

]]> About Atomic Public Relations | Alternative PR energy
Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time. Atomic's unique approach has driven improvements, often 100% or more across numerous measures of online and offline PR performance for a wide range of well-known technology, social media, consumer and entertainment brands including Verizon, Hitachi, IMAX, Linkedin, Hotwire, Mint.com and others. Often at lower cost and with an easier management experience all around. Atomic has offices in San Francisco, Los Angeles, New York and London plus affiliates across Europe, Asia Pacific, China and Japan. More information at www.atomicpr.com.

Palm's Pre faces challenges to stand out in market

2009-04-01T19:09:37Z

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