Living Social: Launching an instant Facebook application leader
Since launching LivingSocial from beta in July 2008, Atomic's management of the brand's PR program has achieved success by maximizing new product launches (i.e. iPhone app, "Pick Your Five") and establishing LivingSocial's reputation for innovation among business and technology press and bloggers. LivingSocial has been profiled in solo feature articles and industry round-ups in top publications like USA Today, Washington Post, CNET, MacWorld, All Facebook, Mashable, VentureBeat, DM News, and ClickZ.
More than 30% of media coverage resulted from the rapid growth of "Pick Your Five" and subsequent data reporting to lifestyle and entertainment press. To raise awareness among advertising and marketing press (namely publishing and beverage trades), the agency highlighted LivingSocial's impressive roster of big brand partners and leveraged CEO Tim O'Shaughnessy as an industry innovator on all things related to Facebook, social media platforms and app development.
As a result, O'Shaughnessy was selected to address the publishing industry on social media at its global conference, BookExpo America, and invited to keynote at Digiday:Apps as well. Media and blog coverage has been accompanied by impressive user growth and in Spring, 2009, LivingSocial became the #1 application on Facebook.
