Verizon: Doubling the PR signal for the northern California region of America's leading wireless network
Verizon engaged Atomic to continue to build upon its reputation as the largest and most reliable US mobile network, and to increase coverage in key topical areas across business and consumer outlets, as well as related blogs. ComContext research clearly identified the most important media and bloggers following the mobile industry, surfaced the topics most actively being followed, profiled the dialog specifically around the iPhone, and suggested gaps in coverage and content that Verizon could potentially fill.
Armed with that information, Atomic pursued a multi-level media relations effort across all relevant media and blogs using new Verizon phone launches to appeal to different consumer lifestyles and media touch points, by localizing story angles and offering insights on the latest developments in mobile technologies (navigation, mobile applications, broadband access improvements, Hands Free Law), and through a series of creative events and experiences that bring the Verizon experience to life.
