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Sony Electronics hires Atomic PR as AOR

Beth Krietsch
May 18, 2011

 SAN DIEGO: Sony Electronics recently selected Atomic PR as its US agency of record for PR and social media. Atomic will handle all PR, social media, and digital

for the company’s PCs, tablets, cameras, camcorders, home theater, and audio products as well as for Sony retail stores. The budget on the account was not disclosed.

Atomic was chosen following a multiple-round review process involving a number of PR, digital, and social media agencies.

The agency was selected for a number of reasons, including its experience approaching PR from both a traditional and social media perspective, as well as its creativity, according to Valerie Motis, director of corporate communications at Sony Electronics.

"Atomic came to us with a refreshing analytic mindset, the most interesting creative ideas and proven capabilities mixing mass audience, mainstream, and product media with digital, social, video, and SEO," said John Dolak, VP of communications at Sony Electronics, in a release.

Atomic began work for Sony a few weeks ago and the contract was recently finalized. The account will be managed out of Atomic’s San Francisco and Los Angeles offices, noted Andy Getsey, co-founder and CEO at Atomic.

Previously, Paine PR handled the account for Sony. The company declined to comment on why they conducted a review for a new agency, other than that it was the start of a new fiscal year. Paine PR could not be reached for comment.

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