Atomic Partners with Finnish Agency


SAN FRANCISCO, December 21--West coast technology public relations firm AtomicPR has entered into an alliance with Netprofile, a leading front line Finnish tech PR agency based in Helsinki. Under the terms of the agreement, Atomic will manage the U.S. public relations programs for select Netprofile clients. The two firms have already worked together on campaigns for several northern European companies.

"AtomicPR understands the U.S. technology marketplace very well, and their web-based work platform and collaborative work style is quite useful in coordinating PR efforts between different geographies," says Christina Forsgard, co-founder and senior partner at Netprofile. "By giving our joint agency and client teams access to tools, program materials and work in progress on demand, we're able to keep executives on both sides more involved in the PR process and keep everyone informed as to the status of PR activities in Europe and the U.S. Work just flows back and forth between teams around the clock, with much less delay and unproductive effort."