Hotwire names Atomic agency of record; 4 additional clients sign on

Source: Atomic | 02.26.08

Atomic Public Relations Wins Hotwire PR Review
Additional new Atomic clients include Vurv, Method, and Animoto

Agency to provide mix of services from classical PR to SEO, SEM and Digital Video

San Francisco, CA - February 26, 2008-- Atomic Public Relations (, -- Atomic Public Relations (, the leading source for alternative PR energy, today announced it has been selected as agency of record for leading discount travel website Hotwire, along with Vurv, Method, The Point, and Animoto. The new accounts represent a range of companies from established brands to rising start-ups in travel, on-demand talent management, brand experience design, community activism and digital video. Atomic will provide strategic consultation, classical PR services in print, broadcast, and online media - plus related SEO, SEM and digital video production. New clients include:

* Hotwire ( - the leading discount travel website
* Vurv ( - on demand talent management software. Atomic will serve as lead global agency
* Method ( - a brand experience agency that helps businessleaders harness the competitive power of design
* The Point ( - a social platform where people come together and take action, securing the safety in numbers necessary to make things happen.
* Animoto - developers of a web application that automatically generates professionally produced videos from user-selected images and music.

"We talked with a number of top PR agencies, and Atomic's mix of traditional and new media thinking was the most progressive in the field," said Cheryl Law, VP of Marketing, Hotwire. "They're a great fit for Hotwire."

"Atomic's blend of classical PR skills, SEO/SEM and video services stood out from the pack of agencies," said Kevin Murasco, CMO, Vurv. "And Atomic's global resources matched up very well to Vurv's international needs."

"Like Method, Atomic understands the real value of brand-building in this multi-touch business world," said Robbie Vann-Adibe', co-CEO, Method. "And Atomic's blend of traditional and new media capabilities, along with their own analytic technology for strategic planning and performance measurement is a good fit for us."