Message Systems Names Atomic Public Relations Agency of Record

Accelerates Public Relations Program to Expand Brand Awareness Across Multiple Audiences Around the Globe

SAN FRANCISCO, CA - April 15, 2009 - Atomic Public Relations ( the leading source for alternative PR energy, today announced that it has been selected as agency of record for Message Systems, a premier provider of holistic, fast and flexible message management solutions.

Message Systems provides an open and intelligent framework that manages email and stops messaging abuse for ISPs, telecommunications carriers, email service providers and enterprise customers. The company has a highly strategic position in the industry, and is poised for rapid expansion into new markets on a global scale. Message Systems engaged Atomic PR to help expand brand awareness across multiple audiences in key parts of the world.

"Atomic PR has the technical savvy, creative capabilities and global presence necessary to help us communicate our business benefits to IT and C-level executives on an international level," said Dave Lewis, Chief Marketing Officer of Message Systems. "We're confident that they will provide the edge we need to help grow our business."

Founded in 1997, Message Systems offers a family of software solutions and services that address the email infrastructure and deliverability needs for organizations ranging from e-commerce companies to the Global 2000. With the most powerful message management platform on the market, Message Systems gets billions of unique messages to the right place at the right time every day.

"Message Systems is positioned to become a leading provider of message management solutions for the IT industry worldwide, but up until now, the full capabilities of its message management platform have been under recognized," said Rebecca West, Co-Founder and senior vice president of Atomic PR. "We look forward to correcting this imbalance by highlighting the value of Message Systems' message management platform, and to building greater awareness of their brand on a global scale."

Atomic has also represented several other notable players in the message manaqement space, including Bizanga and Tumbleweed Communications, as well as email marketing platform provider Vertical Response. For more information on Atomic PR, please visit

About Atomic Public Relations | Alternative PR energy
Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time. Atomic's unique approach has driven improvements of 100% and often more across numerous measures of online and offline PR performance for a wide range of well-known technology, social media, consumer and entertainment brands including Verizon, Hitachi, IMAX, Linkedin, Hotwire, and many others. Often at lower cost. Atomic has offices in San Francisco, Los Angeles, New York and London plus affiliates across Europe, Asia Pacific, China and Japan. More information at