Mint Names Atomic PR Agency of Record Wins Top Awards from TechCrunch40 and Finovate 2007

San Francisco, CA - October 19, 2007-- Atomic Public Relations (, the leading source for alternative PR energy, today announced it was named PR agency of record September 1 for Mint (, the fresh, easy and intelligent way for people to manage their money online. Mint was chosen as the best presenting company at TechCrunch40 2007 (, a showcase of the world's hottest start-up companies, in San Francisco on September 18 -- then named Best of Show at Finovate 2007, (, which spotlighted twenty of the most innovative companies in the financial, banking and lending industries on October 2 in New York City.

"We met with a number of top high tech PR firms during the Mint review, and Atomic had the most modern communications model and systems, the right combination of tech and consumer track record and the right chemistry with our team," said Donna Wells, Chief Marketing Officer, Mint. "Atomic's innovative approach helped Mint to come out of the gate very quickly in advance of our first public preview at TechCrunch40." is designed to be virtually effortless for the user. And it's free. It takes less than five minutes to get started; users register anonymously using only a valid email address, and then securely connect to their online bank, credit union and credit card accounts. Mint does the rest; users never need to import or synch any data. Mint securely downloads transaction data from more than 3,500 banks, credit unions and credit card providers. It applies patent-pending technology and proprietary algorithms to compile and categorize transactions, providing a unified view of all account activity with high degree of accuracy and detail in a single, easy-to-understand interface. An advanced alerting system proactively lets users know about unusual activity, low balances, bank fees and charges, and upcoming bills. Beyond showing users where their money goes, Mint also provides specific, individualized suggestions that can save them real money -- the average beta user was shown $1,000 in potential savings during their first session.


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