Sigma Designs and FalconStor Name Atomic Public Relations Agency of Record

Duo of publicly-traded technology innovators join Atomic's roster of high-tech clients

San Francisco, CA - December 20, 2006 -- San Francisco, CA - December 20, 2006 - Atomic Public Relations, a leading SF Bay Area technology PR firm, today announced it has been named PR agency of record for Sigma Designs, Inc. (Nasdaq:SIGM), a leader in digital media processing for consumer electronics ( and FalconStor Software, Inc. (Nasdaq: FALC), the leading provider of data protection solutions ( Both companies drive technology firsts in their markets - Sigma Designs is responsible for innovations in high-definition entertainment and IPTV, and FalconStor develops groundbreaking enterprise data protection solutions.

A company to watch in semiconductor solutions for entertainment, Sigma Designs powers millions of next generation high-definition consumer products including 70% of the world's IPTV set-top boxes, HDTVs from leading manufacturers like LG, Philips, Pioneer, Sony, Sharp and Tatung, and 6 of the top Blu-Ray players. The company hired Atomic to help leverage these successes on to the global business, technology and consumer stage and raise awareness of the advantages that Sigma products offer consumer electronics manufacturers, their partners and consumers. The agency will manage all relationships and dialogue across media, analysts and influencers.

"Atomic is living up to their reputation as an alternative PR energy source, and we find their fresh combination of analytic style, big creative thinking and streamlined execution very appealing," comments Ken Lowe, vice president of strategic marketing at Sigma Designs. "The Atomic team came up to speed, developed a keen perspective about Sigma Designs and began generating positive outcomes at a refreshingly high velocity."

FalconStor offers innovative data protection solutions for data center efficiency and business continuity across IT infrastructures. The company is the market leader in Virtual Tape Library technology, a solution for replacing tape, and continues to innovate in storage technology for data recovery, including virtualization, continuous data protection (CDP) and disaster recovery. FalconStor products are deployed worldwide by Fortune 1000 enterprises across industries including aerospace, energy production, financial services, healthcare, law, manufacturing, and telecommunications.

FalconStor originally engaged Atomic for a short-term research and positioning assignment leveraging Atomic's MediaContextT analytics framework. The resulting insights, suggested positioning and strategic plan led to further discussions and a decision to retain Atomic as agency of record.

"Atomic has a reputation for driving significant increases in awareness and clarity for numerous clients in the storage category," said Camberley Bates, FalconStor's chief marketing officer. "And they have a particularly progressive and effective framework for doing PR now: gauging existing opinion, identifying and leveraging communications opportunity."

Sigma Designs and FalconStor are the most recent account additions to Atomic's core base of high-technology clients, which include IMAX, Splunk, CMP Technology, Echelon Corporation, Callidus Software, Savvion, FalconStor, AmberPoint, Avvenu, Rapt, Shazam, the Mobile Entertainment Forum, MicroDental Laboratories, Blink Digital and the Higgins Group, along with Web 2.0 clients LinkedIn, Flock, Blurb, Hi5 and others.

In 2006, a number of high profile mid-stage companies represented by Atomic were acquired by larger entities: JRG acquired by CDC Software, OuterBay Technologies by HP, Webify by IBM and StepUp Commerce by Intuit.


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