Atomic wins review for Gartner's Most Innovative CRM Vendor of the Year, TOA Technologies

Mobile Workforce Management Visionary TOA Technologies Selects Atomic PR As Agency of Record

San Francisco, CA - April 22, 2009 - Atomic PR, the leading source of alternative PR energy, today announced that it has won the PR agency review for TOA Technologies, a visionary leader in mobile workforce management. Atomic will assist TOA with strategic counsel and alignment of communications across print and broadcast, as well as digital and social media.

TOA is an on-demand software provider that manages mobile workforces, automating everything from routing to planning, scheduling to dispatch, and communicates time of arrival accurately in advance to customers waiting at home for service appointments or deliveries. TOA was recently named Gartner's Most Innovative CRM Vendor of the Year, and was listed as a Visionary in Gartner's annual 2007, 2008 and 2009 Magic Quadrants for Field Service Management.
According to Steve Gershik, vice president of marketing for TOA Technologies,"Atomic's approach was the most progressive in our review. Their combination of analytics driven insight, strategy and results measurement, and their ability to align content and engagement across traditional media, social media and search is compelling."

"In addition to providing advanced core capabilities in mobile workforce management, TOA Technologies is solving one of the service industry's toughest challenges - the four-to-eight-hour wait window that we all experience when waiting for a service worker to arrive at our homes for an appointment. We look forward to helping raise awareness for the TOA brand in the U.S. and in key global markets," said Andy Getsey, co-founder and CEO of Atomic PR.

Atomic has a background in on-demand solutions as well as in workforce management through engagements with Evolve Software, JPMorgan Xign, JRG Software, Birst and others.

About Atomic PR
Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time. Atomic's unique approach has driven improvements, often 100% or more across numerous measures of online and offline PR performance for a wide range of well-known technology, social media, consumer and entertainment brands including Verizon, Hitachi, IMAX, Linkedin, Hotwire, and others. Often at lower cost and with an easier management experience all around. Atomic has offices in San Francisco, Los Angeles, New York and London plus affiliates across Europe, Asia Pacific, China and Japan. More information at

About TOA Technologies
TOA Technologies is a leader in Software-as-a-Service (SaaS) solutions for managing appointment scheduling and customer communications for companies with sizeable mobile workforces. TOA's ETAdirect solution deploys quickly, provides Web-based flexibility, and delivers unparalleled cost savings, immediate return on investment, increased productivity, and a dramatically enhanced customer experience. TOA Technologies is headquartered in Cleveland, Ohio, with offices in Amsterdam, The Netherlands. For additional information please visit

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