Homegrown European Brands Fight Facebook
Over the years, established European brands have fallen by the wayside as dominant US brands have swept the continent. Irrespective of the industry, whether it is Starbucks gobbling up traditional coffee shops or the once mighty European PC maker Olivetti being made extinct by the likes of HP and D...
First Trimester Report: Atomic PR | Europe
Setting up a European business during what has arguably been one of the worst downturns for over 50 years may seem like a daunting task. The Bellweather Report from the IPA (Instit. of Practitioners in Advertising, UK) reported a decrease of 7% in Q4 2009, the ninth successive quarter.
So how muc...
Re-introducing SIEM and ETRM leader ArcSight to the UK media
ArcSight approached Atomic's UK office after a five month engagement with Atomic in the US with a goal to launch its latest security products in the UK.
In eight short weeks, Atomic PR UK successfully launched two ArcSight products, generated total of 27 pieces of coverage (compared with 11 articl...