1 results tagged “CES PR”

Atomic's relaunch of Polaroid at CES 2010
Atomic signed on with Polaroid in Q4 of 2009 to relaunch the brand at CES in January, 2010. While the assignment was not without its challenges - a recent Polaroid bankruptcy, a scandal involving Polaroid's former ownership, and a perception that the brand was behind the times on the photo scene, t...