7 results tagged “social media”
Traditional vs. social media? It's all just media now
Some social media purists say the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. We're not sure that's right. People often tweet and blog about what they encounter in the mass media, and the mass media often reports on memes that firs...
Intuit acquires Mint.com for $170 million : latest in string of high profile acquisitions of Atomic PR clients
Mint.com yesterday became the latest Atomic PR client acquired by a major brand in recent months. Almost exactly 2 years ago, an Atomic team met with Donna Wells, Mint.com CMO (and former Intuit CMO) and Mint.com founder and CEO, Aaron Patzer to see if there might be a good fit.
Atomic's analytics...
Update from the field - Digital and social media incredibly important; mainstream media still alive
We do a lot of blogging, blogger relations and social media work for nearly all our clients. We also follow the social media dialog pretty closely, and I was told of a meeting yesterday where a client contact said a consultant working with another department suggested going all digital and avoiding...
PR Week covers New York Times piece - Spinning the Web: PR in Silicon Valley - rattles PR industry
Kimberly Maul from PR Week called yesterday about a piece which ran in the NY Times: Spinning the Web: PR in Silicon Valley (http://tinyurl.com/mxqyfu), asking about my reaction to various aspects of the story. Here's the piece she ran in PR Week today, quoting a cross section of agency executives...
Social Media and PR - A Practical Primer
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Social Media and PR - A Practical Primer
All too often, the practice of PR has focused on 'Press Relations'. The PR tactic somehow became the PR objective - transmit a message, perspective, or information as widely as possible. The journalist became the target, the conduit and ...
The modern communications landscape
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The modern communications landscape is a continuum.
Social media purists have argued that the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. There is some truth to this, however it is more than offset by the influen...
RealtyTrac: From virtual unknown to top US real estate brand
After a competitive review, RealtyTrac signed Atomic several years ago. The assignment was to help reposition and re-launch the company's brand and destination site, which was originally created for sophisticated professional real estate investors, as a more consumer-friendly resource for foreclosu...
