8 results tagged “analytics driven strategy”
Ingres: a new rising star in database and open source
Ingres, the leader in open source database technology, and the #2 open source brand signed Atomic in early 2008 to increase awareness of the company in both the database and open source communities.
ComContext analysis clarified coverage volumes, topics, themes and sources in the media and blogosph...
Hotwire: 12 months of re-education for media and consumers
Hotwire.com is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars, cruises and vacation packages. In recent years, against a more crowded and noisy landscape, the Hotwire brand's value proposition and differentiators had become more difficult for consumers to...
Echelon Corporation: PR Week cover story
Atomic's collaboration with Echelon was a PR Week cover story in November, 2007, and is ongoing today. Echelon Corporation (Nasdaq: ELON) is a global provider of networking products that build intelligence into devices, and systems that allow them to be remotely monitored and controlled over the In...
JPMorgan/Xign: Making accounts payable sexy, again
Xign hired Atomic to help the company create greater awareness about its on-demand enterprise accounts payable automation solution and online settlement network, and to make accounts payable strategy a key enterprise business priority.
ComContext™ analysis showed that accounts payable automation so...
Linkedin: From Silicon Valley to mainstream business brand
Though the company possessed a high performance in-house public relations program, LinkedIn hired Atomic in late 2006 to help sharpen positioning, expand marketplace and public perception of the site and obtain more coverage about its numerous new features.
ComContext™ analysis of historical media...
Mint.com: the fastest growing personal finance software product in history
Mint.com provides the Web's premiere personal finance solution, free. The company named Atomic PR agency of record three weeks before the company was to launch at TechCrunch 40 in September 2007, where the brand won Best of Show and has since gone on to an incredible number of accolades and more tha...
Rapt: Google-style algorithmic firepower for display advertising - 1 year
Rapt is a company whose solution provides optimized, dynamic pricing for products, manufacturing components, even display advertising. Atomic followed two prior agencies that had experienced difficulty telling Rapt's previously complicated story and generating volume or quality media and blog cover...
RealtyTrac: From virtual unknown to top US real estate brand
After a competitive review, RealtyTrac signed Atomic several years ago. The assignment was to help reposition and re-launch the company's brand and destination site, which was originally created for sophisticated professional real estate investors, as a more consumer-friendly resource for foreclosu...
