2 results tagged “business media strategy”

Coupons.com: In many ways, it's a story about redemption
We really did pitch that angle, and had a story printed with that as the headline. Atomic signed with Coupons.com to raise awareness in ad/marketing media about the value of online coupons, support business to business sales and drive consumer traffic to Coupons.com. ComContext research at the beg...

Linkedin: From Silicon Valley to mainstream business brand
Though the company possessed a high performance in-house public relations program, LinkedIn hired Atomic in late 2006 to help sharpen positioning, expand marketplace and public perception of the site and obtain more coverage about its numerous new features. ComContext™ analysis of historical media...