5 results tagged “digital ops”
Atomic's "Hollywood sign" stunt for the Trust for Public Land. More coming...
Atomic LA and Atomic Digital Ops have had to keep mum about this project for some time, but now we're public with our efforts and the news is making headlines around the globe. So far we've seen hundreds of major press hits, broadcast pickups, and social media chatter (1,750+ Facebook fans in 36 ...
Communicating with video (it's more than viral)
Producing video can do a lot for a brand. While going 'viral' is clearly one potential benefit, I think most of us are well aware of what that is and what it achieves. But beyond virality, how else can video be of value to a brand?
How about playing on the NASDAQ screen in Times Square? More in...
Search is more than just keywords and links
With eight years of professional involvement with search marketing on both the organic / algorithmic side and the paid side, it's surprising to see how, in many cases, the discussion tends to have a singular focus: drive traffic to my site.
Not that there's anything wrong with that - eCommerce and ...
Social Media and PR - A Practical Primer
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Social Media and PR - A Practical Primer
All too often, the practice of PR has focused on 'Press Relations'. The PR tactic somehow became the PR objective - transmit a message, perspective, or information as widely as possible. The journalist became the target, the conduit and ...
The modern communications landscape
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The modern communications landscape is a continuum.
Social media purists have argued that the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. There is some truth to this, however it is more than offset by the influen...
