2 results tagged “internet web brand experience”


Hotwire: 12 months of re-education for media and consumers
Hotwire.com is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars, cruises and vacation packages. In recent years, against a more crowded and noisy landscape, the Hotwire brand's value proposition and differentiators had become more difficult for consumers to...


RealtyTrac: From virtual unknown to top US real estate brand
After a competitive review, RealtyTrac signed Atomic several years ago. The assignment was to help reposition and re-launch the company's brand and destination site, which was originally created for sophisticated professional real estate investors, as a more consumer-friendly resource for foreclosu...