2 results tagged “online advertising”

The PR Value of Facebook & Twitter
Two recent Fast Company articles have shed some quantitative light on the actual value of Facebook and Twitter, and helped to reinforce some of our internal observations here at Atomic Digital. With regards to clickthroughs, SocialTwist reports that Twitter users click through 6.6x more often tha...

Atomic agency family has two large clients acquired one day apart. Over a dozen in past two years.
March 13, 2008 was an interesting day for Atomic when the agency heard that client Rapt (www.rapt.com) was to be acquired by Microsoft same day. Rapt is the leading provider of advertising yield management solutions for digital media publishers. Rapt's technology, along with its information and adv...