5 results tagged “search”

AtomicPR Perspective: The SEO impact of Google's new Caffeine index on public relations
Google recently announced a major overhaul of its search index which they've dubbed Caffeine. The new indexing system marks a major shift in Google's ability to index content in near real time - so fast in fact, that some sites report new content being available in Google's search index within minu...

The broader power of search
Search engine optimization is often thought of as having a singular purpose - driving traffic to a website - but in the modern communications landscape, SEO goes far beyond traffic building. Enquiro, a research firm commissioned by Google to study the brand effect of search, produced a report tha...

Traditional vs. social media? It's all just media now
Some social media purists say the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. We're not sure that's right. People often tweet and blog about what they encounter in the mass media, and the mass media often reports on memes that firs...

Search is more than just keywords and links
With eight years of professional involvement with search marketing on both the organic / algorithmic side and the paid side, it's surprising to see how, in many cases, the discussion tends to have a singular focus: drive traffic to my site. Not that there's anything wrong with that - eCommerce and ...

Where do C-level executives really get their information?
I sit in a lot of client meetings where the question is: how do clients really reach C-level executives? Do senior executives really read their trade publications? Do they have time to follow bloggers? Do they follow news outside their own category in real time? Do they watch videos? Do they care...