Search is more than just keywords and links
With eight years of professional involvement with search marketing on both the organic / algorithmic side and the paid side, it's surprising to see how, in many cases, the discussion tends to have a singular focus: drive traffic to my site.
Not that there's anything wrong with that - eCommerce and ...
Where do C-level executives really get their information?
I sit in a lot of client meetings where the question is: how do clients really reach C-level executives? Do senior executives really read their trade publications? Do they have time to follow bloggers? Do they follow news outside their own category in real time? Do they watch videos? Do they care...