7 results tagged “seo”
How do you adopt SEO practices to deal with changing search algorithms?
There's a not-so-secret fear in the search marketing world, and it's the algorithm update. Whenever the major search engines make a significant change, SEOs around the world will immediately dive into their analytics to see how it has affected them.
The good news is that by and large these algori...
AtomicPR Perspective: The SEO impact of Google's new Caffeine index on public relations
Google recently announced a major overhaul of its search index which they've dubbed Caffeine. The new indexing system marks a major shift in Google's ability to index content in near real time - so fast in fact, that some sites report new content being available in Google's search index within minu...
The broader power of search
Search engine optimization is often thought of as having a singular purpose - driving traffic to a website - but in the modern communications landscape, SEO goes far beyond traffic building. Enquiro, a research firm commissioned by Google to study the brand effect of search, produced a report tha...
Traditional vs. social media? It's all just media now
Some social media purists say the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. We're not sure that's right. People often tweet and blog about what they encounter in the mass media, and the mass media often reports on memes that firs...
Search is more than just keywords and links
With eight years of professional involvement with search marketing on both the organic / algorithmic side and the paid side, it's surprising to see how, in many cases, the discussion tends to have a singular focus: drive traffic to my site.
Not that there's anything wrong with that - eCommerce and ...
Atomic's video team keeping busy
Atomic's video team has been producing some interesting things and are in production on nearly a dozen assignments from green tech to HD chips to social networking.
Here's the CEO of Mint.com; making his small screen debut in the first of a series of video podcast segments on financial management f...
Atomic's Digital Ops team wins pure SEO/SEM assignment
Atomic very recently won the global public relations review for Vurv (www.vurv.com) - an on-demand talent management company. Separately, Atomic's Digital Operations team also won the contract for Vurv's pure SEO and SEM campaigns. That probably came as a bit of a surprise to the search agencies p...
