4 results tagged “whitepaper”

Social Media and PR - A Practical Primer
Download as a PDF Social Media and PR - A Practical Primer All too often, the practice of PR has focused on 'Press Relations'. The PR tactic somehow became the PR objective - transmit a message, perspective, or information as widely as possible. The journalist became the target, the conduit and ...

The modern communications landscape
Download as a PDF The modern communications landscape is a continuum. Social media purists have argued that the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. There is some truth to this, however it is more than offset by the influen...

Choosing a PR agency today
As search, blogs, social networks, YouTube, Twitter, mobile and other evolving digital forms have joined television, radio and print as powerful, yet very different communications channels, the nature and scope of managing the relationships between organizations and their various audiences has becom...

The 13 things senior executives need to know about working with a PR firm
(we just couldn't limit ourselves to 10) PR can be such a slippery animal. Just when you think you've got a handle on what it's all about and how it works, something new happens to confound you yet again. Contrary to popular belief, however, PR is not a black art and there is some method to our m...