Atomic Public Relations

Fresh approach, big difference

Things are changing fast in communications. There are too many sources, too many voices and too much content flowing in real time today to stake a brand's PR investment on professional opinion and brainstorming, supported by incomplete information. Of course, Atomic has deep category experience and key relationships all across the landscape, but it turns out that these are necessary but not sufficient for building and sustaining high-impact communications programs today.

In addition, Atomic leverages sophisticated ComContext™ analytics run against press announcements, media and blog coverage across entire categories to gain insight, build strategy, focus creativity and monitor results for much higher impact across "traditional" media, digital/social media and video - underpinned by search engine optimization. We also provide detailed measurement of campaign results in relation to those of key client competitors on a regular basis. It's a difference that works — often 100% and frequently much more across multiple measures of PR goodness.

As a bonus, Atomic also employs efficient online tools and portals to support tight integration with our clients and make everything go better and faster, while focusing most of our time on value-added activities that deliver tangible results.

Save the Hollywood Sign

Verizon Wireless

Results: Often 100% or better across numerous metrics

Atomic's unique combination of analytics-supported strategy and creative, content optimization, fusion of print, broadcast, digital/social media and search, and use of efficiency and collaboration tools is an effective alternative to more prevalent traditional approaches that rely heavily on historical experience, brainstorming and relationships.

Most Atomic clients see increases of 100% or more across many measures of online and offline PR results, compared to pre-Atomic baselines. Often on lower budgets, with greater visibility into agency activities and an easier program management experience all around.

Alternative PR energy

Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time.

Our unique approach has driven improvements of 100% and often more across numerous measures of online and offline PR program performance for a wide range of well-known technology, social media, consumer and entertainment brands. Plus stronger linkage between PR and business outcomes, and an easier management experience all around. Atomic has offices in San Francisco, Los Angeles, New York and London plus close affiliated network offices across Europe, Asia Pacific, China and Japan.

Engaging the continuum

Next gen full service

Mass media, verticals, special interest outlets, corporate blogs, personal blogs, social networks, Twitter, Google, YouTube, mobile. One to many, one to one, many to many, push and pull. These are no longer separate channels and dynamics, they are all part of the evolving continuum people use to find information and communicate today, and it's impossible to manage communications programs properly with last generation agency practices and tools.

Atomic's unique combination of analytics-driven strategy and measurement, carefully directed creativity, content targeting, search optimization and engagement across the modern landscape of traditional media, digital/social media, video events is an effective alternative to the more prevalent, standard agency approach.

Often at least 100% more effective, across many tangible measures of PR performance compared to pre-Atomic baselines. Frequently on lower budgets than before.