Atomic Public Relations

A different approach that makes a big difference

Things are changing fast in the communications sphere, and a great many PR firms and client companies have not kept pace. There are too many sources, too many voices and too much content flowing in real time today to stake your brand's PR investment only on category experience, brainstormed strategies and editorial relationships.

The Atomic model frequently generates increases of 100% or more across many measures of PR impact compared to pre-Atomic baselines. Often on a lower budget. And with an easier management experience all around.

Atomic leverages sophisticated analytics and workflows to gain insight, build strategy, focus creativity, align and monitor brand communications across the entire traditional media, digital/social media and search universe. And to provide detailed measurement of campaign results, in relation to that of key client competitors on a regular, ongoing basis.

Our efficient online tools and portals support tight integration with our clients and make everything go better and faster, while focusing most of our time on valuable activities that deliver tangible results.

Results: Often 100% or better across numerous metrics

Atomic's unique combination of analytics-supported strategy and creative, content optimization, integration of traditional media, digital/social media and search, and use of efficiency and collaboration tools is an effective alternative to more prevalent traditional approaches that rely exclusively on historical experience, brainstormed strategies and editorial relatonships.

Most Atomic clients see increases of 100% or more across many measures of online and offline PR results, compared to pre-Atomic baselines. Often on lower budgets, with greater visibility into agency activities and an easier program management experience all around.

Alternative PR energy

Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time.

Our unique approach has driven improvements of 100% and often more across numerous measures of online and offline PR program performance for a wide range of well-known technology, social media, consumer and entertainment brands. Plus stronger linkage between PR and business outcomes, and an easier management experience all around. Atomic has offices in San Francisco, Los Angeles, New York and London plus close affiliated network offices across Europe, Asia Pacific, China and Japan.

Spanning the entire communications network

There are too many sources and too much content flowing in real-time to stake your PR investment on category experience, brainstormed strategies and editorial relationships. Mass media, verticals, special interest outlets, corporate blogs, personal blogs, social networks, Twitter, Google, YouTube, mobile - they are all part of the network people use to find information and communicate now, and it's impossible to manage it all properly with standard agency practices.

Atomic's unique combination of analytics-driven strategy and creativity, content targeting and integration of traditional media, digital/social media and search is an effective alternative to the more typical agency approach. Most Atomic clients achieve increases of 100% or more across many tangible measures of PR performance compared to pre-Atomic baselines, often on lower budgets than before.