Atomic Public Relations

METHOD

A fresh approach
that makes a big
difference

There are too many sources and too much content flowing in real time today for brands to stake PR investments on opinion- based strategies supported by incomplete, ad hoc information. Atomic applies analytics-driven strategies, focused creativity, SEO and detailed measurement to power engagement across the entire print, broadcast, digital and social media universe.

RESULTS

Frequent increases of 100% or better across numerous metrics

ABOUT

Alternative PR
energy

Atomic PR was created to deliver a higher level of communications engagement and impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create new opportunities and solve a new generation of PR challenges.

Broad tech-related experience

SERVICES

Engaging the entire communications continuum

Atomic fuses expert counsel and strategic thinking with print, broadcast, digital/social media, video, events and SEO/SEM to help brands engage and optimize their interactions, relationships and results across the entire modern communications landscape.

NEWS

Agency
highlights

Atomic PR opens office in London with financial, executive and logistical support from Huntsworth - the first of four international offices to come

Sandeep Kalsi signs on as managing director, Atomic PR | Europe

PR Week lists Atomic among top 50 U.S. agencies

Atomic wins review for Gartner's Most Innovative CRM Vendor of the Year, TOA Technologies

Knewton Taps Atomic Public Relations to Launch Dynamic Online Educational Platform and Test Prep Service

GRID Alternatives Names Atomic Public Relations Agency of Record

Read all Atomic News

Fresh approach,
big difference

Why analytics are critical

ComContext™ analytics

Traditional vs. digital media?

Efficient systems

Fresh approach, big difference

Things are changing fast in communications. There are too many sources, too many voices and too much content flowing in real time today to stake a brand's PR investment on professional opinion and brainstorming, supported by incomplete information. Of course, Atomic has deep category experience and key relationships all across the landscape, but it turns out that these are necessary but not sufficient for building and sustaining high-impact communications programs today.

In addition, Atomic leverages sophisticated ComContext™ analytics run against press announcements, media and blog coverage across entire categories to gain insight, build strategy, focus creativity and monitor results for much higher impact across "traditional" media, digital/social media and video - underpinned by search engine optimization. We also provide detailed measurement of campaign results in relation to those of key client competitors on a regular basis. It's a difference that works — often 100% and frequently much more across multiple measures of PR goodness.

As a bonus, Atomic also employs efficient online tools and portals to support tight integration with our clients and make everything go better and faster, while focusing most of our time on value-added activities that deliver tangible results.

Results: Often 100% or better across numerous metrics

Atomic's unique combination of analytics-supported strategy and creative, content optimization, fusion of print, broadcast, digital/social media and search, and use of efficiency and collaboration tools is an effective alternative to more prevalent traditional approaches that rely heavily on historical experience, brainstorming and relationships.

Most Atomic clients see increases of 100% or more across many measures of online and offline PR results, compared to pre-Atomic baselines. Often on lower budgets, with greater visibility into agency activities and an easier program management experience all around.

Alternative PR energy

Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time.

Our unique approach has driven improvements of 100% and often more across numerous measures of online and offline PR program performance for a wide range of well-known technology, social media, consumer and entertainment brands. Plus stronger linkage between PR and business outcomes, and an easier management experience all around. Atomic has offices in San Francisco, Los Angeles, New York and London plus close affiliated network offices across Europe, Asia Pacific, China and Japan.

Engaging the continuum

Next gen full service

Mass media, verticals, special interest outlets, corporate blogs, personal blogs, social networks, Twitter, Google, YouTube, mobile. One to many, one to one, many to many, push and pull. These are no longer separate channels and dynamics, they are all part of the evolving continuum people use to find information and communicate today, and it's impossible to manage communications programs properly with last generation agency practices and tools.

Atomic's unique combination of analytics-driven strategy and measurement, carefully directed creativity, content targeting, search optimization and engagement across the modern landscape of traditional media, digital/social media, video events is an effective alternative to the more prevalent, standard agency approach.

Often at least 100% more effective, across many tangible measures of PR performance compared to pre-Atomic baselines. Frequently on lower budgets than before.