Written by Nina Velasquez
Betterment.com selected the New York office of AtomicPR as its agency of record several weeks ago. Betterment offers a simple and online investing service designed for people of all levels of experience, from active investors looking for a set-and-forget investment alternative, as well as traditional savers needing a straightforward bridge into equity and bond investing. To kick off the program, Atomic managed media relations for Betterment.com during Finovate Fall 2010 in New York, where the company was named one of seven “Best of Show” presenters out of 56 onstage demos. Previously, Betterment was named “Biggest New York Disruptor” at TechCrunch Disrupt in May.
"We chose to work with Atomic because of the group’s fundamental understanding and track record in the personal finance space, as well as its ComContext™ analytics-enhanced approach to help us identify top industry themes, topics and media sources," said Jon Stein, CEO of Betterment.com. "So far we’ve seen strong traction and we look forward to seeing what comes next."
"Betterment.com offers an interesting option for investors of any level of sophistication," said Andy Getsey, co-founder and CEO of Atomic Public Relations. "They’re a great addition to Atomic’s NYC office roster and we’re excited to help communicate their unique story."
Betterment joins AtomicPR’s strong portfolio of industry-leading clients within the online financial services arena, including Mint.com, Quicken, Credit Karma, BrightScope, Lending Club, Simplifi and others.