Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
The one man town of Buford, Wyoming provided the inspiration for a campaign, orchestrated by Atomic, to raise awareness of the benefits of real estate auctions for client Williams & Williams. The campaign produced more than 1,700 media hits from top tier, regional and broadcast outlets including Associated Press, BusinessWeek, NBC Nightly News, CNN, MarketWatch, MSN, NPR, TIME, USA Today and Yahoo! News.
You can read more here: http://bit.ly/19yAY2u
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